“Don’t bring the next Mao into the world. Use a condom.”
Following an outcry in China, Doc Morris Pharmacies has officially apologised to the Chinese government over an ad representing Mao as a sperm cell.
Two other ads represent Hitler and Osama Bin Laden as human spermatozoids to promote the use of condoms.
The campaign appeared only in Germany, but was picked up by Chinese bloggers and the Communist Party’s People Daily.
Last year following similar protests, car-maker Citroen apologized to China for a Spanish campaign portraying Mao.