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January 2011

Chinese Campaign Backfires in Korea

  |   CultureShocks Blog

Chinese Campaign Backfires in Korea

The News:

Korean netizens have protested against a Chinese ad campaign for the online game World II.

In features Chinese pop singer Han Geng, who launched his successful career in Korea (for those of you who follow Asian pop, his band was called “Super Junior”).

In a video promoting World II, Han is yelled at in Korean by a bossy lady from Korea. Thanks to World II, the singer gets revenge on her in the virtual world of electronic games, boosting his self-confidence. He then returns to reality, puts on an incredible gig and becomes a superstar. The video ends with a shot of the Korean lady, lost in the crowd, looking up to Han in awe.

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