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Author: Textappeal

Belle d’Opium Ad Forbidden in Britain

  |   CultureShocks Blog

The News:

The Advertising Standards Authority (ASA) recently banned Yves Saint Laurent’s television advert for their fragrance Belle D’Opium. They were concerned that a scene in which the actress playing “Belle” runs her finger down her inner elbow could be interpreted as simulating drug use, whilst her expressive dance movements could be seen as illustrations of the effects of drugs. (more…)

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Chinese Campaign Backfires in Korea

  |   CultureShocks Blog

Chinese Campaign Backfires in Korea

The News:

Korean netizens have protested against a Chinese ad campaign for the online game World II.

In features Chinese pop singer Han Geng, who launched his successful career in Korea (for those of you who follow Asian pop, his band was called “Super Junior”).

In a video promoting World II, Han is yelled at in Korean by a bossy lady from Korea. Thanks to World II, the singer gets revenge on her in the virtual world of electronic games, boosting his self-confidence. He then returns to reality, puts on an incredible gig and becomes a superstar. The video ends with a shot of the Korean lady, lost in the crowd, looking up to Han in awe.

(more…)

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Royal Offence in China

  |   CultureShocks Blog

Royal Offence in China

The News:

The Chinese brand of women’s lingerie, Jealousy International, has released a print ad featuring a Princess Diana look-alike, playing a cello in underwear. A young boy (Prince William?) holds a music score for her to read, with the headline “Feel the Romance of British Royalty”.

(more…)

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Marketing Week Invites Textappeal to Deliver November 2010 Keynote Presentation

  |   News

In July 2009, Textappeal and LONDON Advertising launched the first-ever global report on low-cost, high-return recession marketing. Having reviewed 500 examples from all over the world, 100 were selected for the final report, “Marketing in the Recession”. It was covered by dozens of publications across the globe, including the Advertising Age and the Internationalist, and accurately predicted a positive upturn in a number of markets.

(more…)

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Single P or Double P?

  |   CultureShocks Blog

The news:

On billboards in Buenos Aires, Argentina, next to the familiar red, white and blue Pepsi logo, there is an eye-catching spelling mistake: “Pecsi”.

The spelling change is accompanied by slogans promoting “freedom of pronunciation” (“el libre albedrio pronunciativo”) and “the beautiful democracy of pronunciation” (“la hermosa democracia pronunciatoria”).

(more…)

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French 'Dexter' Radio Spot Not For The Faint-Hearted

  |   CultureShocks Blog

THE NEWS:

Have you ever heard a child tell you that he will cut mean people into pieces, put the bits into bags and hide the corpses so that nobody will find them – just like his daddy does? This is how an ad on French radio begins, for the American drama series Dexter and Canal +. It was adapted from what was initially a successful print and outdoors campaign. Dexter, broadcast in France by the TV channel Canal +, features a sexy policeman during the day who is driven by an uncontrollable urge to kill murderers at night.

(more…)

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