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Author: Textappeal

Anti-Smoking Campaign Ignites Passion

Anti-Smoking Campaign Ignites Passion

  |   CultureShocks Blog

The News:

A French anti-smoking campaign showing teenagers in a pose suggesting oral sex has caused an outrage in France. According to critics the ads trivialise sexual abuse and distract from the real health threats caused by smoking.

 

Behind the News:

Although French advertising agencies are known for their tendency to use sexual references in their campaigns to increase consumer awareness, the posters for the Non-Smokers’ Rights Association Droits des Non-Fumeurs playing with the image of fellatio are regarded as going one step too far by the French.

The ads which are respectively showing one teenage girl and two boys kneeling in front of an older man having a cigarette in their mouth which seems to point at the man’s trousers feature the slogan: “Smoking Means Being a Slave to Tobacco.”

According to the association who commissioned the campaign, the posters do not illustrate sexual abuse in any form. They were created to shock young smokers and alter their behaviour which traditional campaigns are failing to do due to their low impact.

Despite tobacco being acknowledged as a serious health risk, being the number one cause of avoidable deaths (half of French students over 14 have tried it), many people regard the ads as unacceptable. According to a spokeswoman of the feminist pressure group Chiennes de Garde, it is “inadmissible” that an image implying sexual abuse should be used for an anti-smoking campaign and a spokeswoman of the conservative group Familles de France said that she plans to lodge a complaint with the French advertising standards watchdog.

Although these ads are only going to be published in France it is very likely that a similar outrage would be caused in other countries. Despite the fact that shock advertising is widely used around the world it has always been the most controversial form and advertising agencies have to be aware of the cultural standards in their country in order to launch a successful campaign.

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Textappeal on BBC NEWS

  |   News

March 4, 2011 – The lead feature of BBC NEWS BUSINESS highlights Textappeal as a company that is showing the way in global virtual business. In a web article titled “The Virtual Business: Doing Deals in Your Pyjamas”, Fiona Graham, Technology of business reporter for the BBC News, writes: (more…)

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Belle d’Opium Ad Forbidden in Britain

  |   CultureShocks Blog

The News:

The Advertising Standards Authority (ASA) recently banned Yves Saint Laurent’s television advert for their fragrance Belle D’Opium. They were concerned that a scene in which the actress playing “Belle” runs her finger down her inner elbow could be interpreted as simulating drug use, whilst her expressive dance movements could be seen as illustrations of the effects of drugs. (more…)

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Chinese Campaign Backfires in Korea

  |   CultureShocks Blog

Chinese Campaign Backfires in Korea

The News:

Korean netizens have protested against a Chinese ad campaign for the online game World II.

In features Chinese pop singer Han Geng, who launched his successful career in Korea (for those of you who follow Asian pop, his band was called “Super Junior”).

In a video promoting World II, Han is yelled at in Korean by a bossy lady from Korea. Thanks to World II, the singer gets revenge on her in the virtual world of electronic games, boosting his self-confidence. He then returns to reality, puts on an incredible gig and becomes a superstar. The video ends with a shot of the Korean lady, lost in the crowd, looking up to Han in awe.

(more…)

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Royal Offence in China

  |   CultureShocks Blog

Royal Offence in China

The News:

The Chinese brand of women’s lingerie, Jealousy International, has released a print ad featuring a Princess Diana look-alike, playing a cello in underwear. A young boy (Prince William?) holds a music score for her to read, with the headline “Feel the Romance of British Royalty”.

(more…)

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