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Author: Textappeal

Swine Flu Satire Sinks Schweppes Campaign

  |   CultureShocks Blog

swine-flue-schweppes

The news:

Schweppes released in the UK what was to be viewed as an ad that took a humorous and light hearted approach to advertising by making consumers laugh about serious, darker issues that they are currently facing. The image is titled ‘how to get a seat on the tube’ and depicts a man seated in an empty carriage wearing a sombrero and holding a box of tissues, reminding people that “Swine Flu” originated in Mexico. The ad caused outrage in Mexico and was pulled immediately, running only for one day in the Times paper after discussions between holding company Coca-cola and the Mexican Embassy.


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Beyonce unwelcome in Malaysia

  |   CultureShocks Blog

beyonce

The news:

Beyonce’s planned performance in Malaysia, part of her world tour, may be cancelled due to Malaysia’s opposition Islamist party protesting against the singer’s show. They succeeded two years ago in preventing her from visiting due to “moral issues”. The group claims that such unclad acts promote sexual promiscuousness and are a bad example for the nation’s youth. It is not just Beyonce that has spurred protest from the group but also other Western artists, who in some cases have adjusted by wearing more clothes than usual on stage. Judge for yourself: http://www.youtube.com/user/beyonce?blend=1&ob=4.


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Nigeria blasts Sony ad over “Criminal” portrayal

  |   CultureShocks Blog

sony-nigerian-millionaire

The news:

Sony’s commercial has caused uproar in Nigeria, with official complaints that it portrays a negative image of the nation, suggesting Nigerians are untrustworthy and prone to partake in criminal activity. During the ad one of the actors states that “you can’t believe everything that you read on the Internet” or he’d be a “Nigerian millionaire by now”. The Nigerian federal government claimed that by releasing such a statement Sony is ruining the country’s image. Sony apologised and edited the ad accordingly, changing the phrase to exclude Nigeria completely from the ad.

The Nigerian federation has also bashed the new and very successful sci-fi blockbuster film ‘District 9’. It includes a Nigerian gang of criminals, gangsters, prostitutes and cannibals, using the name of the former president as that of the gang leader. The suggestion of such negative associations with the population and particularly the idea of cannibalism have caused the film to be banned in the country and a letter has been sent to the production company asking that the scenes containing Nigerian references are deleted.

Check it out: http://www.youtube.com/watch?v=cDGG9e00XPk

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Denmark’s sexy brand image takes a beating

  |   CultureShocks Blog

visitdenmark

The news:

The senior operations director for tourism agency Visit Denmark stepped down after a promotional video made to encourage international tourists to visit Denmark was released online and then criticised heavily by the media. The video tells the story of an attractive new mother whose baby is the product of a drunken one-night stand with a foreign tourist. She is in search of the baby’s father due to the fact that she is unable to remember his name or nationality because she had been too intoxicated. The video has caused backlash, as it is perceived to send out a negative message about the nation, unprotected sex and promote promiscuousness.

Watch on http://news.bbc.co.uk/1/hi/8258473.stm


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Homophobic chocolate

  |   CultureShocks Blog

snickers-homophobic-chocolate-ad

The news:

Snickers, a brand owned by Mars produced a global TV ad, which interestingly, only created a scandal in the United States. The Human Rights Campaign, an American gay rights group, judged it homophobic and the campaign was pulled – not just in the US but globally. Despite the fact that the ASA in the UK hardly received any complaints, and UK consumers found the ad amusing Mars still pulled the plug here. The spot features the A Team’s much-loved Mr. T in a 4×4 firing Snickers at a speed walker after launching the tirade, “You’re a disgrace to the man race. It’s time to teach you to run like a real man.”

http://www.youtube.com/watch?v=0bUxi_Eo6fU

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WWF’s 9/11 Brazil ad causes worldwide blogger outrage

  |   CultureShocks Blog

wwf-ad

Printed only once in a local Brazilian newspaper, now criticized globally via the web. A damaging example of the power of digital and its sometimes unintended effect on brands.

The news:

An ad made by DDB Brazil for WWF was printed only once in late 2008, in a small local paper in Sao Paolo before being pulled. The ad shows a shocking image of lower Manhattan, the World Trade Centre still standing, surrounded by airplanes flying toward the city. This image was made to illustrate the number of lives lost in the 2004 Asian tsunami, which was much greater than those lost in the terrorist attack in 2001. A video including this image was submitted to this years ‘One Show’ in New York and months after the ad was pulled a blogger has came across the full video showing the events of 9/11 followed by this image on the show’s archives. The blogger posted it online and the image has spread fast around the blogosphere causing a vicious and angry uproar with posts, comments and tweets circulating the news. Following these events both DDB Brazil and WWF have issued statements on their websites apologising for the ad and stating that it was due to the “inexperience of some professionals on both sides and not bad faith or disrespect toward American suffering” that the ad was ever released. Both companies deny any involvement with the making of the video claiming it was made by an unknown source that used their image.

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Racist games console (2006)

  |   CultureShocks Blog

playstation-racist-ad

The news:

Sony launched an ad campaign for its new ceramic white Playstation Portable in the Netherlands in which a white woman, embodying the new product is gripping jaw of a black woman, in a superior and aggressive way.

The ad has been judged racist and unacceptable. In response, Sony initially defended its actions citing that there were around 100 images created for this ad designed to show the contrast in colours of the PSPs, including ones where the black woman is dominant. It eventually pulled the ads after rounds of criticism.

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French Sexy Orangina Ads Criticized in UK market (August, 2008)

  |   CultureShocks Blog

sexy-orangina-ads

The news:

Last year’s Orangina campaign displaying animals with human bodies enjoying life and the ‘naturally juicy’ drink was heavily criticised by the British audience which found the sexual innuendos of the ad inappropriate.
While the French seem to have enjoyed the sexual tension and the nice visual effects of the ad, Britons found them rather disgusting.
http://www.youtube.com/watch?v=-_KP8tN-Cb4

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Sex on the Beach Dubai (July, 2008)

  |   CultureShocks Blog

sex-on-the-beach-dubai

The news:

Dubai: Two Britons, who were accused of having sex on a Dubai beach, were sentenced to three months in jail by the Dubai Court of Misdemeanours on Thursday (July 2008). They were also issued an order to be deported and fined 1,000 dirhams. They couple were charged with indecent behaviour as well as with having sex outside of marriage – serious acts under the Muslim laws of the United Arab Emirates.

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