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Author: Textappeal

Denmark’s sexy brand image takes a beating

  |   CultureShocks Blog

visitdenmark

The news:

The senior operations director for tourism agency Visit Denmark stepped down after a promotional video made to encourage international tourists to visit Denmark was released online and then criticised heavily by the media. The video tells the story of an attractive new mother whose baby is the product of a drunken one-night stand with a foreign tourist. She is in search of the baby’s father due to the fact that she is unable to remember his name or nationality because she had been too intoxicated. The video has caused backlash, as it is perceived to send out a negative message about the nation, unprotected sex and promote promiscuousness.

Watch on http://news.bbc.co.uk/1/hi/8258473.stm


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Homophobic chocolate

  |   CultureShocks Blog

snickers-homophobic-chocolate-ad

The news:

Snickers, a brand owned by Mars produced a global TV ad, which interestingly, only created a scandal in the United States. The Human Rights Campaign, an American gay rights group, judged it homophobic and the campaign was pulled – not just in the US but globally. Despite the fact that the ASA in the UK hardly received any complaints, and UK consumers found the ad amusing Mars still pulled the plug here. The spot features the A Team’s much-loved Mr. T in a 4×4 firing Snickers at a speed walker after launching the tirade, “You’re a disgrace to the man race. It’s time to teach you to run like a real man.”

http://www.youtube.com/watch?v=0bUxi_Eo6fU

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WWF’s 9/11 Brazil ad causes worldwide blogger outrage

  |   CultureShocks Blog

wwf-ad

Printed only once in a local Brazilian newspaper, now criticized globally via the web. A damaging example of the power of digital and its sometimes unintended effect on brands.

The news:

An ad made by DDB Brazil for WWF was printed only once in late 2008, in a small local paper in Sao Paolo before being pulled. The ad shows a shocking image of lower Manhattan, the World Trade Centre still standing, surrounded by airplanes flying toward the city. This image was made to illustrate the number of lives lost in the 2004 Asian tsunami, which was much greater than those lost in the terrorist attack in 2001. A video including this image was submitted to this years ‘One Show’ in New York and months after the ad was pulled a blogger has came across the full video showing the events of 9/11 followed by this image on the show’s archives. The blogger posted it online and the image has spread fast around the blogosphere causing a vicious and angry uproar with posts, comments and tweets circulating the news. Following these events both DDB Brazil and WWF have issued statements on their websites apologising for the ad and stating that it was due to the “inexperience of some professionals on both sides and not bad faith or disrespect toward American suffering” that the ad was ever released. Both companies deny any involvement with the making of the video claiming it was made by an unknown source that used their image.

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Racist games console (2006)

  |   CultureShocks Blog

playstation-racist-ad

The news:

Sony launched an ad campaign for its new ceramic white Playstation Portable in the Netherlands in which a white woman, embodying the new product is gripping jaw of a black woman, in a superior and aggressive way.

The ad has been judged racist and unacceptable. In response, Sony initially defended its actions citing that there were around 100 images created for this ad designed to show the contrast in colours of the PSPs, including ones where the black woman is dominant. It eventually pulled the ads after rounds of criticism.

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French Sexy Orangina Ads Criticized in UK market (August, 2008)

  |   CultureShocks Blog

sexy-orangina-ads

The news:

Last year’s Orangina campaign displaying animals with human bodies enjoying life and the ‘naturally juicy’ drink was heavily criticised by the British audience which found the sexual innuendos of the ad inappropriate.
While the French seem to have enjoyed the sexual tension and the nice visual effects of the ad, Britons found them rather disgusting.
http://www.youtube.com/watch?v=-_KP8tN-Cb4

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Sex on the Beach Dubai (July, 2008)

  |   CultureShocks Blog

sex-on-the-beach-dubai

The news:

Dubai: Two Britons, who were accused of having sex on a Dubai beach, were sentenced to three months in jail by the Dubai Court of Misdemeanours on Thursday (July 2008). They were also issued an order to be deported and fined 1,000 dirhams. They couple were charged with indecent behaviour as well as with having sex outside of marriage – serious acts under the Muslim laws of the United Arab Emirates.

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First ever global survey of sentiment in the marketing community reveals optimistic results.

  |   CultureShocks Blog

sentiment-map 1

LONDON ADVERTISING and Textappeal have created a ‘Global Marketing Sentiment Index’ – the first ever global survey of sentiment in the marketing community as to what stage of recession they feel their market is in.

Given the importance of marketing expenditure as a bellwether in highlighting overall economic trends, LONDON tasked Textappeal’s network of over 100 local strategic planners around the world to ask this question in their respective territories and provide feedback. The initial result of the Index is -0.3 (on a scale of -5 to +5) indicating that the decline of the world economy is seen to have slowed almost to a stop. The survey will be repeated each quarter to track movements on a local and global basis.

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China protests Mao sperm ad

  |   CultureShocks Blog

mao-sperm-ad

The news

“Don’t bring the next Mao into the world. Use a condom.”

Following an outcry in China, Doc Morris Pharmacies has officially apologised to the Chinese government over an ad representing Mao as a sperm cell.

Two other ads represent Hitler and Osama Bin Laden as human spermatozoids to promote the use of condoms.

The campaign appeared only in Germany, but was picked up by Chinese bloggers and the Communist Party’s People Daily.

Last year following similar protests, car-maker Citroen apologized to China for a Spanish campaign portraying Mao.


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