The ambassador of Mexico in Spain issued a formal protest to Burger King after the airing of a TV commercial in Spain.
He said that the commercial: “improperly used the stereotypical image of Mexicans” to promote the Texican, a flame-grilled Whopper topped with taco-coated chilli con carne and spicy jalapenos.
The Texican is described in the commercial as “the taste of Texas with a little spicy Mexican”.
It shows a tall Texan cowboy living with a short Mexican wrestler. The print ad version shows the short wrestler wearing the Mexican flag as a cloak (disrespect to the Mexican flag is considered an offense in Mexico).
The Ambassador Jorge Zermeño asked Burger King to pull the ad and also apologise for offending Mexican cuisine.