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Author: Textappeal

Textappeal packs the house at the Cannes Lions Advertising Festival with hard-hitting seminar "Porn. Youth. Brands."

  |   News

Press Coverage:

http://www.adnews.com.au/adnews/porn-packs-the-house-in-cannes

http://www.adrants.com/2012/06/sunday-in-cannes-social-mediastyle.php

http://www.campaignindia.in/Article/305300,campaigncannes-blog-how-talking-about-that-four-letter-word-can-make-advertising-better.aspx

http://blog.ketchum.com/

http://www.youtube.com/watch?v=ERyslHZeV9o

 

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Is 80 yuan the Right Price?

  |   News

In the globalized economy, the chances of a product reaching consumers all over the world are extremely high. But this does not mean that the product can be marketed in the same way. Localizing the product for each individual market is extremely important and so is product pricing.

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