Despite Tesco’s attention to detail, a piece of packaging managed to escape their notice and hit the store shelves with some questionable images.
An image appearing on their Tesco Finest range of Spaghetti Bolognese, featuring an authentic looking photo of dried meats at an Italian market turned out to feature some humorous labelling.
The photo had been on the packaging for “a long time” before an Italian-speaking customer pointed out that the signs in the photo actually read “Grandad’s balls” and ‘Donkey bollocks”. (more…)Read More
Image – keropokman.com
Coca-cola installed a vending machine, a few months ago, on a university campus in Singapore as part of the company’s ‘Open Happiness’ campaign. This might not sound out of the ordinary, but the vending machine is a dispenser with a twist; it gives out cans of coke when hugged.
The idea is part of a global campaign, ‘Happiness Machines’, which started in 2009. Another machine set up in an American university handed out cans of coke as well as pizzas and flowers. More recently, a Friendship Machine dispensed two cokes for the price of one — but only if you had a friend to help you reach it.Read More
Textappeal packs the house at the Cannes Lions Advertising Festival with hard-hitting seminar "Porn. Youth. Brands."
In the globalized economy, the chances of a product reaching consumers all over the world are extremely high. But this does not mean that the product can be marketed in the same way. Localizing the product for each individual market is extremely important and so is product pricing.Read More
Brand Growth in a Socially Transparent World- May 10, NY. Join Us!
New York, May 10 2012 – International brand owners now have the opportunity to communicate with their customers in a fluid and highly localized manner. But this freedom can also backfire and damage brand consistency, equity and sales. (more…)Read More
Market localization for Starbucks means foie gras sandwiches in France and ‘bacon butties’ in the UK. (more…)Read More