Textappeal packs the house at the Cannes Lions Advertising Festival with hard-hitting seminar "Porn. Youth. Brands."
In the globalized economy, the chances of a product reaching consumers all over the world are extremely high. But this does not mean that the product can be marketed in the same way. Localizing the product for each individual market is extremely important and so is product pricing.Read More
New York, May 10 2012 – International brand owners now have the opportunity to communicate with their customers in a fluid and highly localized manner. But this freedom can also backfire and damage brand consistency, equity and sales. (more…)Read More
Market localization for Starbucks means foie gras sandwiches in France and ‘bacon butties’ in the UK. (more…)Read More
Thinking World First. Elliot Polak looks at the success of brands from the Middle East with Mahsa Motamedi, Amer Bitar, Karam Annab and Matthew Willsher.Read More
The removal of posters publicizing Jean Dujardin’s latest film may have been pivotal to his Oscar success. (more…)Read More