Welcome to our third day of ‘View From the Top’ Cannes Special Edition. In this podcast series, our host Elliot Polak interviews masters and mavericks in the marketing industry. These interviews are in ‘long and short’ form, where each guest is prompted with a word to which they must respond with either ‘long’ or ‘short’, then go on to explain their answer of choice. The guests respond to a total of 10 words, of which they have no prior knowledge. As part of the Cannes Lions Festival, all interviewees were invited to breakfast this morning to exchange views with peers over coffee and croissants.
Our first podcast for today features Monika Schulze, Global Head of Marketing at Zurich Insurance Company Ltd. Having held various leadership positions at Unilever and then founding her own marketing consulting company in the past, Monika is today recognised as one of the leading marketing professionals in the finance industry.
For our second episode of the day, we have Sofiane Si Merabet, Marketing Director at LVMH Fragrance Brands for Givenchy, Fendi and Kenzo. Fluent in four languages, Sofiane has previously held directorial positions in various regions for L’Oréal. The great depth and detail of his responses make for one of the most extensive and interesting podcasts in this series.
Next, we have Vi Soth, Manager of Global Analytics for Western Union. Based in Dubai, Vi has worked with Western Union for many years now, and is extremely skilled in data analytics and segmentation.
You can listen to yesterday’s episode of View From the Top featuring Brett Gosper, CEO of World Rugby and Donna Bedford, Global Digital Manager at Lenovo here.