Textappeal | CultureShocks Blog
38
archive,paged,category,category-cultureshocks,category-38,paged-12,category-paged-12,ajax_fade,page_not_loaded,,qode-theme-ver-3.1,wpb-js-composer js-comp-ver-4.11.1,vc_responsive
 

CultureShocks Blog

First ever global survey of sentiment in the marketing community reveals optimistic results.

  |   CultureShocks Blog

sentiment-map 1

LONDON ADVERTISING and Textappeal have created a ‘Global Marketing Sentiment Index’ – the first ever global survey of sentiment in the marketing community as to what stage of recession they feel their market is in.

Given the importance of marketing expenditure as a bellwether in highlighting overall economic trends, LONDON tasked Textappeal’s network of over 100 local strategic planners around the world to ask this question in their respective territories and provide feedback. The initial result of the Index is -0.3 (on a scale of -5 to +5) indicating that the decline of the world economy is seen to have slowed almost to a stop. The survey will be repeated each quarter to track movements on a local and global basis.

(more…)

Read More

China protests Mao sperm ad

  |   CultureShocks Blog

mao-sperm-ad

The news

“Don’t bring the next Mao into the world. Use a condom.”

Following an outcry in China, Doc Morris Pharmacies has officially apologised to the Chinese government over an ad representing Mao as a sperm cell.

Two other ads represent Hitler and Osama Bin Laden as human spermatozoids to promote the use of condoms.

The campaign appeared only in Germany, but was picked up by Chinese bloggers and the Communist Party’s People Daily.

Last year following similar protests, car-maker Citroen apologized to China for a Spanish campaign portraying Mao.


(more…)

Read More

Burger King upsets Mexico.

  |   CultureShocks Blog

texican-print-ad

The news

The ambassador of Mexico in Spain issued a formal protest to Burger King after the airing of a TV commercial in Spain.

He said that the commercial: “improperly used the stereotypical image of Mexicans” to promote the Texican, a flame-grilled Whopper topped with taco-coated chilli con carne and spicy jalapenos.

The Texican is described in the commercial as “the taste of Texas with a little spicy Mexican”.

It shows a tall Texan cowboy living with a short Mexican wrestler. The print ad version shows the short wrestler wearing the Mexican flag as a cloak (disrespect to the Mexican flag is considered an offense in Mexico).

The Ambassador Jorge Zermeño asked Burger King to pull the ad and also apologise for offending Mexican cuisine.


(more…)

Read More

Angelina Jolie shoots and kisses her way out of Britain

  |   CultureShocks Blog

angelina-jolie

The News


An ad for the film “Wanted” showing an “almost naked” actress Angelina Jolie shooting and kissing has been banned in the UK by the official British advertising watchdog (ASA).

The ASA says in its ruling:
“The ad (…) depicted several guns being fired by both the male and female leads and (the ASA) considered that, in conjunction with the on-screen text and voice-over that stated “Angelina is blazingly sexy” and “The coolest movie of the year” the overall impression was that using guns was sexy and glamorous. We concluded the ad could be seen to condone violence by glorifying or glamorising the use of guns. On this point the ad breached CAP (Broadcast) TV Advertising Standards Code rules 6.2 (Violence and cruelty) and 7.4.1 (Mental harm).”
For the full ASA’s ruling: http://tinyurl.com/c4ek35


(more…)

Read More

Hillary Clinton and her Russian ‘Reset’ Translation Gaffe (March, 2009)

  |   CultureShocks Blog

hillary-clinton-and-sergei-lavrov

The news:

On Friday March 6th, US Secretary of State Hillary Clinton met with her Russian counterpart Sergei Lavrov in Geneva to help mend ties between the two nations. She gave Mr. Lavrov a mock‘reset’ button to symbolise the diplomatic attempt – however, the button in Russian actually read ‘overloaded’ or‘overcharged’ – not ‘reset’ as intended. An embarrassing moment for the new Secretary of State, though both played it off, and in any case pushed the button together. The gift referenced a comment from Vice President Joe Biden on resetting ties withRussia following years of friction.

(more…)

Read More

Tom Cruise speaks in Spanish to Portuguese speaking Brazilian crowd

  |   CultureShocks Blog

CORRECTION Brazil Tom Cruise

The news:

Tom Cruise was recently in Rio de Janeiro, Brazil to promote his new film Valkyrie. He spoke to the audience with a few words in Spanish, saying ‘hola’ and ‘gracias’ in an attempt to endear himself to the local population. However, he only displayed his ignorance, unaware that in Brazil the population is Portuguese speaking.To add insult to injury, he later expressed his fondness for the tango, which is a Latin dance, not from Brazil, but with origins in neighbouring Argentina.

http://www.foxnews.com/story/0,2933,487451,00.html


(more…)

Read More

Coke evolves ‘Coke side of life’ campaign to ‘Open Happiness’

  |   CultureShocks Blog

Coke - Open Happiness

The news:

Coke’s famous ‘Coke Side of Life’ campaign and strapline is being retired after only 3 years. The company has decided to move to ‘Open happiness,’ which is described as having a stronger call to action than the previous line. Coke marketers partly decided to make the move on the basis that it did not deliver immediate understanding, particularly when translated for foreign markets.


(more…)

Read More

Textappeal office is a brand magnet

  |   CultureShocks Blog

It would seem that Textappeal’s advertising expertise is acting as a magnet for big brands. This may have been why French car manufacturer Renault chose the street just outside our London office for the location of their new ad. On Wednesday, February 11th crew were found on location outside our London office shooting a new TV ad, possibly for Renault’s sleek city car – the Clio . It is not yet known when this new ad will air, or if it will be for an international campaign, but watch this space for an update. It certainly brought a bit of ‘Va Va Voom’ to the Textappeal team.

Read More

5) April – Absolut ‘affront to America’ ad

  |   CultureShocks Blog

The news:

A print ad from the maker of Absolut vodka earlier this year produced an ad featuring a map showing much of the US as a part of Mexico as it used to be. The ad only ran in a Mexican celebrity gossip magazine. However, it was posted on blogs and eventually picked up by the mass media crowd, drawing a negative response from Americans many of whom felt Absolut should be boycotted for the affront.

(more…)

Read More