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CultureShocks Blog

Burger King upsets Mexico.

  |   CultureShocks Blog

texican-print-ad

The news

The ambassador of Mexico in Spain issued a formal protest to Burger King after the airing of a TV commercial in Spain.

He said that the commercial: “improperly used the stereotypical image of Mexicans” to promote the Texican, a flame-grilled Whopper topped with taco-coated chilli con carne and spicy jalapenos.

The Texican is described in the commercial as “the taste of Texas with a little spicy Mexican”.

It shows a tall Texan cowboy living with a short Mexican wrestler. The print ad version shows the short wrestler wearing the Mexican flag as a cloak (disrespect to the Mexican flag is considered an offense in Mexico).

The Ambassador Jorge Zermeño asked Burger King to pull the ad and also apologise for offending Mexican cuisine.


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Angelina Jolie shoots and kisses her way out of Britain

  |   CultureShocks Blog

angelina-jolie

The News


An ad for the film “Wanted” showing an “almost naked” actress Angelina Jolie shooting and kissing has been banned in the UK by the official British advertising watchdog (ASA).

The ASA says in its ruling:
“The ad (…) depicted several guns being fired by both the male and female leads and (the ASA) considered that, in conjunction with the on-screen text and voice-over that stated “Angelina is blazingly sexy” and “The coolest movie of the year” the overall impression was that using guns was sexy and glamorous. We concluded the ad could be seen to condone violence by glorifying or glamorising the use of guns. On this point the ad breached CAP (Broadcast) TV Advertising Standards Code rules 6.2 (Violence and cruelty) and 7.4.1 (Mental harm).”
For the full ASA’s ruling: http://tinyurl.com/c4ek35


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Hillary Clinton and her Russian ‘Reset’ Translation Gaffe (March, 2009)

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hillary-clinton-and-sergei-lavrov

The news:

On Friday March 6th, US Secretary of State Hillary Clinton met with her Russian counterpart Sergei Lavrov in Geneva to help mend ties between the two nations. She gave Mr. Lavrov a mock‘reset’ button to symbolise the diplomatic attempt – however, the button in Russian actually read ‘overloaded’ or‘overcharged’ – not ‘reset’ as intended. An embarrassing moment for the new Secretary of State, though both played it off, and in any case pushed the button together. The gift referenced a comment from Vice President Joe Biden on resetting ties withRussia following years of friction.

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Tom Cruise speaks in Spanish to Portuguese speaking Brazilian crowd

  |   CultureShocks Blog

CORRECTION Brazil Tom Cruise

The news:

Tom Cruise was recently in Rio de Janeiro, Brazil to promote his new film Valkyrie. He spoke to the audience with a few words in Spanish, saying ‘hola’ and ‘gracias’ in an attempt to endear himself to the local population. However, he only displayed his ignorance, unaware that in Brazil the population is Portuguese speaking.To add insult to injury, he later expressed his fondness for the tango, which is a Latin dance, not from Brazil, but with origins in neighbouring Argentina.

http://www.foxnews.com/story/0,2933,487451,00.html


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Coke evolves ‘Coke side of life’ campaign to ‘Open Happiness’

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Coke - Open Happiness

The news:

Coke’s famous ‘Coke Side of Life’ campaign and strapline is being retired after only 3 years. The company has decided to move to ‘Open happiness,’ which is described as having a stronger call to action than the previous line. Coke marketers partly decided to make the move on the basis that it did not deliver immediate understanding, particularly when translated for foreign markets.


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Textappeal office is a brand magnet

  |   CultureShocks Blog

It would seem that Textappeal’s advertising expertise is acting as a magnet for big brands. This may have been why French car manufacturer Renault chose the street just outside our London office for the location of their new ad. On Wednesday, February 11th crew were found on location outside our London office shooting a new TV ad, possibly for Renault’s sleek city car – the Clio . It is not yet known when this new ad will air, or if it will be for an international campaign, but watch this space for an update. It certainly brought a bit of ‘Va Va Voom’ to the Textappeal team.

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5) April – Absolut ‘affront to America’ ad

  |   CultureShocks Blog

The news:

A print ad from the maker of Absolut vodka earlier this year produced an ad featuring a map showing much of the US as a part of Mexico as it used to be. The ad only ran in a Mexican celebrity gossip magazine. However, it was posted on blogs and eventually picked up by the mass media crowd, drawing a negative response from Americans many of whom felt Absolut should be boycotted for the affront.

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4) May – Dior pulls Sharon Stone ads in China for comments made at Cannes

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sharon-stone-dior1

The news:

Apparently, “karma” is the reason for the massive, devastating earthquakes in China. According to Sharon Stone what goes around comes around and the natural disaster is a karmic result of China’s ill treatment of its Tibetan neighbours. Stone made the comments to a television reporter at the Cannes Film Festival. Needless to say her comments caused outrage in China and further abroad, and Dior subsequently pulled all its print ads in the region. No doubt China is too vast a potential market for the luxury goods industry to offend. http://uk.youtube.com/watch?v=ru1gfM5gCn0

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3) August – London Mayor Boris Johnson offends the Chinese at the Olympic handover… three times

  |   CultureShocks Blog

Elliot Polak with Boris Johnson

The news:

In August, London Mayor Boris Johnson was accused of being “rude, arrogant and disrespectful” for accepting the Olympic flag with one hand, putting his hands in his pockets and not buttoning up his jacket. As explained by one Chinese blogger: “At such a formal occasion, he should have buttoned his jacket. If you dress informally or not properly, it can be seen as disrespect to the host (in China). “When he was stepping to the stage and down, he put his hand in the pocket of his jacket. This shows he was extremely casual, he did not seem to take this occasion seriously. “After he took over the Olympic flag, he simply passed it to the Chinese standard-bearer. He was the only person who took the flag with one hand. This is very disrespectful to the Olympic flag.” http://www.telegraph.co.uk/sport/othersports/olympics/2626544/Chinese-media-mocks-London-2012-Olympic-handover-performance.html

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2) October – HP pulls ‘Do you want to touch me’ Gary Glitter

  |   CultureShocks Blog

hp_touchsmart_

The news:

The US based computer firm used a cover version of Glitter’s 1973 song ‘Do You Wanna Touch Me’ to promote its TouchSmart TV and he could have received up to £100,000 in royalties.

Gary Glitter (real name Paul Francis Gadd) was returned to the UK in August after spending 27 months in a Vietnam jail for abusing two young girls in 2006. Needless to say his popularity in Europe waned after the child sexual abuse scandal broke.

The advert is being screened across America as part of a new marketing campaign, but has now been pulled in the UK and is under review in other markets. The US heads were warned of the potential issue of releasing the ad in Europe for this very reason, but the decision was taken to go ahead.

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