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CultureShocks Blog

NEW YEAR COUNTDOWN (Day -20, Oreo’s Touchdown in the dark)

  |   CultureShocks Blog

How do you leverage an unexpected incident during a mega sport event that over 100 million people are tuning in, in real time?

During the unexpected blackout in the Super Bowl match in 2013, Oreo looked at it as an opportunity, quickly. The tweet “Power out? No problem” went out along with a highly relevant tagline “You can still dunk in the dark”.

The graphic released was allegedly designed, captioned and approved within minutes, and the tweet was retweeted over 10,000 times, probably more effective than the TV spot which costs millions to air.

It created huge buzz and other brands jumped on the bandwagon.

Power of real time social media marketing at its best.

oreo super bowl

Example kindly provided by Tanaya B Jain from Canada.

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NEW YEAR COUNTDOWN (Day -21, Gil Stauffer. You’re under arrest)

  |   CultureShocks Blog

Our 4th blog post for our New Year countdown is from Gil Stauffer.  In contrast to yesterday’s excellent example from Gillette, here is a not-so-excellent example from Spain.

A woman tweeted a complaint to Gil Stauffer (moving company in Spain) service saying:

‘Asking @Gil_stauffer for the moving costs from Madrid – Barcelona and they couldn’t confirm the delivery date “It could be 15 days or 1 month” #shameful’.

This comment got more than 400 retweets. Then, the company tweeted back:

‘@Rosita_correr This tweet damages our brand because of the hashtag you used. Delete it or we will have to send it to the legal office.’

The answer got so many negative feedbacks from Twitter followers towards the brand with the hashtag #shameful in reference to the brand.

Gil Stauffer, instead of backing down, decided to publicly threat a fan:

Juancorbera: ‘@Gil_stauffer your answer is even more #shameful.’

Gil Stauffer:  ‘@juancorbera Thanks for your comment. We will proceed as a consequence  #sue’

After this negative answer, they tripled the number of negative tweets and decided to stop posting. Days later they apologized for the inconvenience.

Gil Stauffer-min

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Cross Cultural Childcare Landscape Textappeal

CAN A CHANGING CROSS-CULTURAL CHILDCARE LANDSCAPE TEACH US ABOUT THE MARKETS OF THE FUTURE?

  |   CultureShocks Blog

 

As grindingly hard as parenthood seems, particularly in the throes of the first weeks, it may be easier today than it has ever been. Most of us living in Europe would agree that our mothers wouldn’t recognise the parenting landscape, with its paid leave, subsidised day care and free lunch (perhaps the only stage in life when there is such a thing). (more…)

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