How do you connect every opportunity to amplify your great product specs? (more…)Read More
Oreo demonstrated the power of real time marketing. McDonald’s Uruguay also seized the opportunity during the global mega sports event.
McDonalds Uruguay, among other brands, took advantage of the famous bite of Luis Suarez in the World Cup 2014 by tweeting in real time ‘Hello @luis16suarez, if you are still hungry, come and have a bite of a BigMac 🙂 ‘. It got 76,744 retweets.
Big thank you to Florencia Lujani from Argentina for sharing the case!Read More
How do you leverage an unexpected incident during a mega sport event that over 100 million people are tuning in, in real time?
During the unexpected blackout in the Super Bowl match in 2013, Oreo looked at it as an opportunity, quickly. The tweet “Power out? No problem” went out along with a highly relevant tagline “You can still dunk in the dark”.
The graphic released was allegedly designed, captioned and approved within minutes, and the tweet was retweeted over 10,000 times, probably more effective than the TV spot which costs millions to air.
It created huge buzz and other brands jumped on the bandwagon.
Power of real time social media marketing at its best.
Example kindly provided by Tanaya B Jain from Canada.Read More
Our 4th blog post for our New Year countdown is from Gil Stauffer. In contrast to yesterday’s excellent example from Gillette, here is a not-so-excellent example from Spain.
A woman tweeted a complaint to Gil Stauffer (moving company in Spain) service saying:
‘Asking @Gil_stauffer for the moving costs from Madrid – Barcelona and they couldn’t confirm the delivery date “It could be 15 days or 1 month” #shameful’.
This comment got more than 400 retweets. Then, the company tweeted back:
‘@Rosita_correr This tweet damages our brand because of the hashtag you used. Delete it or we will have to send it to the legal office.’
The answer got so many negative feedbacks from Twitter followers towards the brand with the hashtag #shameful in reference to the brand.
Gil Stauffer, instead of backing down, decided to publicly threat a fan:
Juancorbera: ‘@Gil_stauffer your answer is even more #shameful.’
Gil Stauffer: ‘@juancorbera Thanks for your comment. We will proceed as a consequence #sue’
After this negative answer, they tripled the number of negative tweets and decided to stop posting. Days later they apologized for the inconvenience.Read More
This is our 3rd blog post of Textappeal’s new year countdown. In previous posts we showed different examples from Nissan and Fnac. Today is Gillette’s turn. Look how their Community Manager handles the comments. (more…)Read More
As we announced in our @CultureShocks /@CultureShocksDE/@CultureShocksFR /@CultureShocksME/@CultureShocksRU/@Textappeal twitter accounts, we are starting a new year countdown by sharing Social Media Blunders and Best Practices from around the world. (more…)Read More
As grindingly hard as parenthood seems, particularly in the throes of the first weeks, it may be easier today than it has ever been. Most of us living in Europe would agree that our mothers wouldn’t recognise the parenting landscape, with its paid leave, subsidised day care and free lunch (perhaps the only stage in life when there is such a thing). (more…)Read More
Is it possible to invent a meaningful food culture for a place that doesn’t have one? Radio presenter and food consultant Simon Preston has based his BBC Radio 4 series “The Town is the Menu” on this very question. In the five-episode run, Preston travels to small markets across the UK, where generations have abandoned eel, renounced mutton, given up kippers in favour of egg and chips, beef burgers, even sushi.
In Barnard Castle, a town in Teesdale, in England’s north, Preston interviewed local historians, antiquiers and chefs about the area’s natural assets – the biggest juniper forest in England, for instance. Then they collaborated on a meal that the most famous native, Richard III, might have dined on: venison and pheasant with juniper berries; potato mash with wild garlic; and wild boar sausage with local honey (though the boar was impossible to source, so they substituted pork).
Will it stick, this idea of eating not just locally but patriotically? Or are we all doomed to be taken over by Big Food?Read More