Crisis-management example at Auchan: bad product feedback on social media and turning an unhappy consumer into a brand advocate. (more…)Read More
How you can drop a clanger pretty easy if you’re not aware of how the product looks to your customers. (more…)Read More
Social Media is fast becoming the channel for queries and complaints from customers. How can you ensure customers are happier? (more…)Read More
Remember the famous Coke vs. Pepsi battle on TV? Here is the real time version between Citroen and Smart in Italy. (more…)Read More
How do you connect every opportunity to amplify your great product specs? (more…)Read More
Oreo demonstrated the power of real time marketing. McDonald’s Uruguay also seized the opportunity during the global mega sports event.
McDonalds Uruguay, among other brands, took advantage of the famous bite of Luis Suarez in the World Cup 2014 by tweeting in real time ‘Hello @luis16suarez, if you are still hungry, come and have a bite of a BigMac 🙂 ‘. It got 76,744 retweets.
Big thank you to Florencia Lujani from Argentina for sharing the case!Read More
How do you leverage an unexpected incident during a mega sport event that over 100 million people are tuning in, in real time?
During the unexpected blackout in the Super Bowl match in 2013, Oreo looked at it as an opportunity, quickly. The tweet “Power out? No problem” went out along with a highly relevant tagline “You can still dunk in the dark”.
The graphic released was allegedly designed, captioned and approved within minutes, and the tweet was retweeted over 10,000 times, probably more effective than the TV spot which costs millions to air.
It created huge buzz and other brands jumped on the bandwagon.
Power of real time social media marketing at its best.
Example kindly provided by Tanaya B Jain from Canada.Read More
Our 4th blog post for our New Year countdown is from Gil Stauffer. In contrast to yesterday’s excellent example from Gillette, here is a not-so-excellent example from Spain.
A woman tweeted a complaint to Gil Stauffer (moving company in Spain) service saying:
‘Asking @Gil_stauffer for the moving costs from Madrid – Barcelona and they couldn’t confirm the delivery date “It could be 15 days or 1 month” #shameful’.
This comment got more than 400 retweets. Then, the company tweeted back:
‘@Rosita_correr This tweet damages our brand because of the hashtag you used. Delete it or we will have to send it to the legal office.’
The answer got so many negative feedbacks from Twitter followers towards the brand with the hashtag #shameful in reference to the brand.
Gil Stauffer, instead of backing down, decided to publicly threat a fan:
Juancorbera: ‘@Gil_stauffer your answer is even more #shameful.’
Gil Stauffer: ‘@juancorbera Thanks for your comment. We will proceed as a consequence #sue’
After this negative answer, they tripled the number of negative tweets and decided to stop posting. Days later they apologized for the inconvenience.Read More
This is our 3rd blog post of Textappeal’s new year countdown. In previous posts we showed different examples from Nissan and Fnac. Today is Gillette’s turn. Look how their Community Manager handles the comments. (more…)Read More