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junior translation project manager in London

New Job Offer: Junior Transcreation Project Manager

  |   News

A fantastic opportunity for enthusiastic graduates seeking to develop a career in transcreation.

Starting date: early August.

Salary: 18k

 

Key responsibilities include:

 

  • Offering support, including project coordination, to our worldwide network of copywriters, writers, editors and strategists as well as project quality checking
  • Expanding our worldwide network of copywriters, writers, editors and strategists

 

Essential skills required:

 

  • Transcreation or linguistic education background
  • Interest and understanding of the fashion industry (any level of previous experience in fashion and retail is advantageous)
  • Copywriting skills (fashion blogging would be ideal)
  • Fluent in written and spoken English.

 

Desired skills:

 

  • Organisational/project management skills – we handle an intense request flow from our clients so candidates will need to be good at workflow and time management in a very dynamic project environment
  • Passion for language, culture and advertising
  • An understanding of different cultures
  • Team worker
  • Native speaker of any of these languages: Czech, Latvian, Turkish, Romanian, Polish or Dutch.

 

Qualifications:

 

  • University degree in language or transcreation.

 

To apply send a covering letter and CV to: sergio.arboledas@textappeal.com

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Global Brand Advertising Campaign by Barings

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LGA trust our transcreation expertise to help deliver the international advertising campaign for Barings, the world leading asset management company. For their latest campaign ‘Adaptability – the new look of partnership’, we helped to spread their message across markets throughout the US, Europe and Asia.

 

After having successfully supported Barings in their previous campaign to showcase the merger of four MassMutual companies into one of the world’s largest global investment management firms, we transcreated their latest campaign into 10 different languages for international markets. This included an initial focus on digital assets, including rich media banners, the print advertising in world leading financial news outlets to be released in the coming months and localising the VO on their Barings – Adapt video content.

 

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Loveurope Christmas Decoration Contest

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Fancy winning a fabulous Christmas hamper? It’s very simple to enter the Loveurope Christmas Hamper Competition. All you need to do is to vote for what you consider the most creative Christmas decoration among the participants below and we’ll raffle a Christmas hamper among all the voters. Voting is open from today until 19th December at 12pm.

At Loveurope we like to celebrate Christmas in style so we have organized a Christmas decoration contest. 8 teams from different departments have worked in groups and the result has been a festival of creativity.

The Christmas Rearenders who are on the 1st floor of the Loveurope offices in London have an array of decorations on display in their room, all of which are up for grabs to the highest bidders. Also they invite you to play mini golf. Entry is £1 and all you have to do is hole 3 putts from 4 balls, which will win you £10. All the money will be going to Cancer research.

You don’t have to pay anything to take part in the competition, simply click on the button below and we’ll select 1 name randomly from the list of voters. The winner will be on our social media pages on 19th December at 3pm.

Here the list of participants:
 

Anonymous Grizzly Bears

 

Vote Anonymous Grizzly Bears

 

Christmas Rearenders

 

Christmas rearenders Christmas rearenders 4 Christmas rearenders 3 Christmas rearenders 2 Christmas rearenders 1

 

Vote Christmas Rearenders

 

Elf on an elf 

 

Vote Elf on an elf

 

Feliz Navidead

 

Vote Feliz Navidead

 

Fornicator Sniffle

 

Loveurope Christmas decoration contest 2016

 

Vote Fornicator Sniffle

 

Santa’s Little Humpers

 

flirtsoho branded christmas tree for the loveurope christmas competition contest

 

Vote Santa’s Little Humpers

 

Loco Ho Ho Ho

 

Vote Loco Ho Ho Ho

 

The Fatburger Federation

20161209_094754 (2)

Vote The Fatburger Federation

 

The Immaculate Conception

 

IMCON_3 IMCON2IMCON_5 IMCON_6IMCON_4

Vote The Immaculate Conception

 

Three kings

 

christmas decoration context loveuropechristmas decoration context loveurope christmas decoration context loveurope

 

Vote The Three Kings

 

Woolwich Wanderers

 

christmas decoration context loveurope

 

Vote Woolwich Wanderers

 

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quote dennis r. mortensen ceo and founder x.ai artificial intelligence interviewed by textappeal

Talking Artificial Intelligence with Dennis R. Mortensen

  |   News

Our monthly podcast, Masters & Mavericks in Global Marketing, focuses on global marketing strategies for content, social media, and other ways to spread brand messaging worldwide. The podcast, hosted by Textappeal and Newsroom founder, Elliot Polak, shares in-depth and actionable knowledge to help businesses across the globe expand their reaches and impact new audiences with modern strategies and practices dispensed by experienced marketing experts.

 

This month’s episode features Dennis R. Mortensen, CEO and Founder of x.ai, a company which offers an AI personal scheduling assistant by the name of ‘Amy’. His marketing prowess extends back more than two decades. He has founded and managed several digital marketing and analytics agencies which were subsequently acquired by major companies like Yahoo! and Outbrain.

 

The entire reason Amy was created was because nearly everyone that works in an office or corporate environment has to schedule meetings daily, weekly, or at the very least, monthly. No one finds this task fun or exciting; it is merely time consuming.

 

There haven’t been too many who have tried to address this pain point, and of those who have, most did not succeed. They didn’t succeed because people don’t want an app or extension for scheduling their meeting; they want a human assistant, yet most cannot afford one. The idea of building an intelligent assistant who can incorporate natural language was the catalyst for the creation and birth of Amy.

 

When this artificial intelligence goes global, her name will likely change, as different cultures must be embraced. Amy is referred to as ‘her’ by many; if you visit x.ai/lovenotes you will see many addressing her in this manner.

 

Referring to a machine in this way brought Dennis to discuss the fact that the way technology is delivered and perceived is currently changing. He believes that apps are not the future of technology, but rather, “The future is one of intelligent agents.” Once that future arrives, how do we address these artificial intelligences? It seems that the answer is already becoming clear.

 

Artificial intelligence also has a role to play in the realm of marketing. It will not only serve as a method of productivity enhancement through eliminating common tasks, but will also allow sales to be automated. Currently, humans have to take the time to meet with others and pitch their product or service. In the near future, artificial intelligence agents will be able to carry out these presentation at much higher volumes, without human intervention.

 

This possibility led Elliot to question if that type of future puts people’s jobs at risk. Dennis has quite an optimistic viewpoint of the changes to come, as he explained,

 

“My hope is that we will end up removing chores that humans just don’t deserve to do and can then do much more fulfilling tasks.”

 

This doesn’t mean that many jobs will not drastically change or even be eliminated. But instead of worrying about the jobs that will disappear, rather think of how many might be created. Artificial intelligence trainers were not something that existed four years ago, but do today. Additionally, there is no data to suggest that we will be working less anytime soon, so there isn’t too much reason to worry.

 

Artificial intelligence will soon change the way we interact, market on a global scale, learn, and so much more. You can learn more about the potential capabilities of artificial intelligence, if they have or will have consciousness, and the next big thing in technology by checking out the podcast in its entirety.

 

While you’re there, don’t forget to check out another recent podcast and soak up Giuseppe Caltabiano’s insights on Global Content Marketing for B2B companies.

 

Follow Masters & Mavericks on Soundcloud and iTunes!

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iew from the top special cannes 2016 podcast featuring Lucien Boyer, Chief Marketing Officer at Vivendi

Bonus Episode: Lucien Boyer

  |   News

Tips to be Successful on a Global Scale

 

 

Welcome to a bonus episode of “View From the Top”. Hosted by Elliot Polak, this is a special series of Masters and Mavericks, featuring interviews with a select group of 11 top marketers during the Cannes Lions Festival. These podcasts are in ‘Long and Short’ form, taken from the concept of long and short trading on the stock market. In these podcasts, the topic of discussion is not stocks, but the future of international marketing. Each guest is prompted with a total of 10 words, for instance “TV” or “Trump”, to which they respond with either “short” or “long”, explaining their answer in a few sentences.

 

For this bonus episode, we have Lucien Boyer, Chief Marketing Officer at Vivendi. Lucien joined Vivendi, a company that groups together leaders in content and media, in January 2016. His roles include identifying partners willing to associate their brands to Vivendi’s activities in the fields of talent, live events and merchandising. He is also involved in Vivendi’s content production, broadcast and distribution. Previously, Lucien worked in many roles at Havas Sports and Entertainment, ultimately serving as President and CEO of the same.

 

Through this podcast, Lucien presents some great insights and his opinions on the lifespan of certain marketing concepts. Answering “long” to the term “local difference “ without hesitation, Lucien cites some very valid examples within the music industry of local artists who sing in their native languages, only to become successful on a global scale, thereby highlighting the fluidity of culture and even language.

 

When speaking of “Newsroom”, Lucien says, “It’s a way for brands to understand the real time concept which is so critical.” Giving an example of Lady Gaga’s tweet during a Coke campaign, which was mostly forgotten due to its delayed posting, Lucien emphasizes the importance of bringing people together from different departments (creative, legal etc.) to ensure messages are sent out in real time for maximum audience impact.

 

To close, Lucien talks about the importance of engagement as a “more authentic relationship that is built between people or between different parties” and explains that engagement is not simply about the exposure and pomp. Rather, it is about creating something that people will commit to because they are emotionally vested.

 

Listen all the “View From the Top” episodes in the embedded player below:

 

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view from the top special cannes 2016 podcast with Wrangler and ABN AMRO-min

DAY 5: Ilaria Pasquinelli and Jeroen Van De Ven

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On our last and final day of ‘View From the Top’ Cannes Special Edition, we bring you interviews with two leading professionals in the marketing industry. The interviews are hosted by Elliot Polak, and take place in ‘long and short form’, based on the concept of long and short in relation to staking your money on stock prices rising or falling. Our guests won’t be discussing stocks, rather they will be prompted with certain words in relation to international marketing to which they will answer with either ‘long’ or ‘short’ and an explanation regarding their choice.

 

Our first podcast for today features Ilaria Pasquinelli, Marketing Director at Wrangler for the EMEA region. In the past, Ilaria served as Director of TexSture, an innovation and sustainability think tank. She is a big advocate of sustainability and has also worked in various United Nations agencies to serve this purpose.

 

 

Our final podcast in this special series features Jeroen van de Ven, Social Media Manager at ABN AMRO Bank. Having won a number of awards and gaining much recognition, Jeroen also serves as a visiting professor at Beeckestijn Business School.

In case you missed any of our previous episodes of ‘View From the Top’ Cannes Special Edition with Elliot Polak, do take a look at our blog to tune in.

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DAY 4: Jenny Chen and Nina Bibby

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After yesterday’s Influencer Breakfast, we continue with ‘View From the Top’ Cannes Special Edition. Elliot Polak hosts this podcast series, in which he interviews top marketers across various industries. The interviews take place in ‘long and short’ form, where the guests respond with either ‘long’ or “short” to an array of 10 words in relation to international marketing, giving a brief explanation to justify their choice.

 

Today we start with Jenny Chen, Global Senior Manager of Digital Marketing at Adidas. Jenny has also worked in senior positions at prominent advertising agencies such as Ogilvy & Mather and Wieden+Kennedy.

 


Our second podcast for today features Nina Bibby, Marketing and Consumer Director at O2. She also serves as a Non-Executive Director at Barrett Developments Plc. In the past, Nina has held directorial positions at Barclaycard as well as the InterContinental Hotel Group.

 

 

You can listen to yesterday’s episode of View From the Top featuring Monika Schulze, Global Head of marketing at Zurich Insurance Company Ltd., Vi Soth, Manager of Global Analytics for Western Union and Sofiane Si Merabet, Marketing Director at LVMH Fragrance Brands here.

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image of view from the top special cannes 2016 podcast with Zurich, LVMH and Western Union presented by Elliot Polak from Textappeal

DAY 3: Monika Schulze, Sofiane Si Merabet and Vi Soth

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Welcome to our third day of ‘View From the Top’ Cannes Special Edition. In this podcast series, our host Elliot Polak interviews masters and mavericks in the marketing industry. These interviews are in ‘long and short’ form, where each guest is prompted with a word to which they must respond with either ‘long’ or ‘short’, then go on to explain their answer of choice. The guests respond to a total of 10 words, of which they have no prior knowledge. As part of the Cannes Lions Festival, all interviewees were invited to breakfast this morning to exchange views with peers over coffee and croissants.

 

Our first podcast for today features Monika Schulze, Global Head of Marketing at Zurich Insurance Company Ltd. Having held various leadership positions at Unilever and then founding her own marketing consulting company in the past, Monika is today recognised as one of the leading marketing professionals in the finance industry.

 

 

For our second episode of the day, we have Sofiane Si Merabet, Marketing Director at LVMH Fragrance Brands for Givenchy, Fendi and Kenzo. Fluent in four languages, Sofiane has previously held directorial positions in various regions for L’Oréal. The great depth and detail of his responses make for one of the most extensive and interesting podcasts in this series.

 

 

Next, we have Vi Soth, Manager of Global Analytics for Western Union. Based in Dubai, Vi has worked with Western Union for many years now, and is extremely skilled in data analytics and segmentation.

 


You can listen to yesterday’s episode of View From the Top featuring Brett Gosper, CEO of World Rugby and Donna Bedford, Global Digital Manager at Lenovo here.

 

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image of view from the top special cannes 2016 podcast with world rugby and lenovo

DAY 2: Brett Gosper and Donna Bedford

  |   News

Today, we continue ‘View From the Top’ Cannes Special Edition. Hosted by Elliot Polak, leaders in the marketing industry are interviewed in ‘long and short’ form. In these podcasts, each guest is prompted with a word and must respond with either ‘long’ or ‘short’ based on their opinion of the concept in relation to international marketing, followed by an explanation regarding the same.

 

For our first episode of the day, we have Brett Gosper, CEO of World Rugby as well as Rugby World Cup. In the past, he has worked in directorial roles at many advertising agencies such McCann Erickson and TBWA.

Our second podcast features Donna Bedford, Global Digital Manager at Lenovo. An expert in the field of SEO and having won numerous awards, Donna is a regular global conference speaker and also a Lean Six Sigma Black Belt.

 

Do join us tomorrow for our annual Cannes breakfast with attendees from leading brands such as Lenovo, Western Union, Burger King, Allianz, and more. We hope to see you at 8:30 a.m. at IAA Cabana, conveniently located by the Palais Des Festival and nearby The Majestic Hotel, for some authentic French croissants, coffee, valuable insights and discussion!

To RSVP send an email to sergio.arboledas@textappeal.com

 

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image with the first day of the view from the top podcast series presented by Elliot POlak

DAY 1: John Mollanger and Winnie Palmer

  |   News

Welcome to “View From the Top” Cannes Special Edition. Hosted by Elliot Polak, this is a special series of Masters and Mavericks in which he will interview a select group of 11 top marketers, publishing two episodes per day throughout of the Cannes Lions Festival. These podcasts are in “Long and Short” form, (taken from the concept of long and short in relation to staking your money on stock prices rising or falling).

 

In these podcasts, the topic of discussion is not stocks, but the future of international marketing. Elliot prompts each guest with a total of 10 words, for instance “TV” or “Trump”. The guest will then respond with either “short” or “long”, and explain their answer in a few sentences.

 

For our opening episode, we have John Mollanger, Chief Product & Marketing Officer at United Colors of Benetton. In the past, he was a Senior Executive Officer at Asics Corporation, and he has wide experience in strategic planning and product marketing. His responses are thoughtful and detailed, with a great touch of humor.

 

Next, we have Winnie Palmer, the Director of Digital Marketing and Media for the EMEA region of Hewlett Packard Enterprises. In the past, Winnie has been the Global Digital Marketing Director at Huawei Technologies, as well as Head of Digital Media at Microsoft. She has a track record of driving performance through strategic marketing management.

 

Don’t forget to attend Elliot Polak’s seminar on Social Media Shocks around the World at Cannes Lions Festival on Wednesday 22 June at 4:30 pm.

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