NEW YEAR COUNTDOWN (Day -1, American Airlines. How to make your customers happy.)
Our last blog post for this year is an excellent example of how a social media account should be run nowadays.
As you may have seen in our blogs about Caribou Coffee or Gil Stauffer, social media doesn’t always bring you the results you expect. But here’s an example from American Airlines that shows how easy it is to make a customer happy.
Alan W. Silberberg and his kids were taxiing on the runway when he began to worry about catching their connecting flight. So he tweeted American Airlines, asking if they had any news, and they immediately replied, assuring him he would make his flight and giving him the gate number. The experience left him so impressed; he wrote a blog post about American’s great customer service.
Now that’s how everyone should take care of their customers in 2015!
Happy New Year to everyone!