Textappeal | NEW YEAR COUNTDOWN (Day -15, Smart vs. Citroën, Italy. Let’s get ready to rumble.)
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NEW YEAR COUNTDOWN (Day -15, Smart vs. Citroën, Italy. Let’s get ready to rumble.)

  |   CultureShocks Blog

Remember the famous Coke vs. Pepsi battle on TV? Here is the real time version between Citroen and Smart in Italy.

Citroën tweeted a new ad claiming they found the formula for perfect parking.

 

citroen formula parking social media battle against smart

Smart responded to this, saying ‘The solution of parking problems, of the others.’

 

citroen formula parking social media battle against smart

Citroën counter-attacked Smart with this ironic tweet: ‘But the others are only two, right? And the headline: ‘why abandon friends?’

 

citroen formula parking social media battle against smart social media battle

‘Happy Hour. Has been solving the most complex math problems for years.’

citroen formula parking social media battle against smart

‘Ok fine. The first 4 who arrive keep the space. We’ll book for 6.’

citroen formula parking social media battle against smart

 

 

Again, Smart responded with an ad mocking Martini’s well-known headline ‘No Martini, no party’, and tweeted ’Other suggestions for the weekend?’

smart formula parking social media battle against smart

San Carlo, an Italian crisp brand, also joined the “conversation” tweeting an ad with the headline: ’Together it’s tastier.’ and the tweet ‘Enough with the parking war, it’s time for Happy Hour.’

citroen formula parking social media battle against smart

 

The alcohol brand Sambuca tweeted also: ’The war of parking? Happy Hour? It couldn’t be clearer.’

 

citroen formula parking social media battle against smart

The alcohol brand Sambuca tweeted also: ’The war of parking? Happy Hour? It couldn’t be clearer.’

Smart Citroen 9