NEW YEAR COUNTDOWN (Day -6.Oreo vs. AMC Theatre. Who dunks who here?)
AMC Theater dunks Oreo cookies in its own milk.
Oreo asked their followers if they’ve ever tried to sneak cookies into a movie theatre.
AMC Theaters responded within 8 minutes and got over 200 retweets:
Oreo responded the following day with the below tweet:
The interactive marketing manager for AMC Shane Adams came up with this smart idea and wrote a blog post about the conversation:
A little friendly teasing between brands can help them both, as Taco Bell and Old Spice also know from their nice chat on Twitter.