Michael Kors: The Passport to Selling Success | Textappeal
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Michael Kors: The Passport to Selling Success


Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear fashion. His namesake company, established in 1981, currently produces a range of products through his Michael Kors, KORS Michael Kors and MICHAEL Michael Kors labels. These include accessories, footwear, watches and jewellery, men’s and women’s ready-to-wear, and a full line of fragrance products.

Michael Kors came to Textappeal to adapt internal sales training packs for foreign markets. The copy needed to be fluent and natural in the native languages, as well as clear and engaging to the brand’s staff.


In addition to adapting the original English copy supplied by Michael Kors, Textappeal needed to ensure that the conversation examples in the training pack were realistic, that the style and tone of voice was appropriate for luxury sales, and that any terminology or product names were precise and consistent with the Michael Kors vocabulary.

We achieved the natural, on-brand tone of voice, and successfully delivered all adapted materials within the set timeframe.