For a transcreation project to succeed, it is vital to think beyond simply words. The right choice of wording will accurately convey the message of your... Read More
Every country, every community are strongly tied together by an intricate tapestry of individual values, norms and a specific history, so to understand their culture is to understand... Read More
Following the much anticipated reveal of their latest console, codenamed project Scorpio, Microsoft chose the E3 conference to unveil the Xbox One X. Given that this... Read More
For advertising to really hit home in its respective markets, its vital to have the subtlety and depth of understanding of the culture behind the words.... Read More
Content production takes tremendous strategy, effort, and analysis. Crafting blogs, infographics, image quotes, and related materials that garner attention, educates, and convinces consumers takes serious finesse.... Read More
*Update 4/09/2017: this job offer do not accept more applications. The position has already been filled.
A fantastic opportunity for enthusiastic graduates seeking to develop a career in... Read More
LGA trust our transcreation expertise to help deliver the international advertising campaign for Barings, the world leading asset management company. For their latest campaign ‘Adaptability –... Read More
Facts about Japanese culture that tourists and businessmen might not know but really should before travelling or doing business.
Japan is famous for having one of the... Read More
On 22nd of March, popular home-sharing service website Airbnb unveiled its new Chinese name ‘Aibiying’ (爱彼迎) in China. Looking at the characters individually, ‘Ai’ (爱,... Read More
Diversity and inclusion are two topics that are frequently brought up in today’s societal conversations.
As the dialogue around these topics grows, some brands have come out... Read More