6 Top Tips for Brand Marketing Success
Brand marketing has a long-lasting impact on how well your company will perform. There are many factors which influence brand marketing success. In this article, we...
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06
June
News
A Visual Guide to Japanese Culture, Customs and Symbols
Japan (Nihon) 日本 has a rich and fascinating cultural history. On the one hand, it is steeped in traditions which date back thousands of years; on the other,...
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17
May
A Transcreation Mission for SPYSCAPE
SPYSCAPE is an interactive museum designed by British architect David Adjaye which allows visitors to explore the fascinating world of espionage through multi-media storytelling, amazing artefacts and...
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27
April
How to Cash in on the Chinese International Travel Boom
If you are a travel brand, whether you manage a tour company, a hotel chain or a tourist attraction, then the Chinese market deserves your special...
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03
April
Happy International Women’s Day!
With the recent women's equality fuelled movements like #MeToo and #TimesUp, this year's International Women's Day 2018 is set to be one of the most powerful and inspiring...
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08
March
9 Ways to Stay Creative in the New Year
The New Year is upon us and lots of us are taking a look back at what we’ve accomplished in the past year. It’s the perfect...
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24
January
How You Can Use Humour to Break Cultural Boundaries
Four years ago this November, I was on a date with a lovely Japanese businesswoman in downtown Shibuya, Tokyo. Desperate to impress, and wary about breaking...
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18
December
16 Inspirational Quotes About Language
Languages put our worlds in focus, give structure to our thoughts and help us to communicate with the people around us. They are fluid concepts, built...
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20
November
Textappeal New Win: Collection of Style
We’re thrilled to announce that we’ve been signed as a trusted transcreation partner for global fashion brand COS. Best known for embodying simply elegant style infused with a relaxed,...
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08
November
Colours in Advertising: How can Colours Affect your Marketing Campaign?
For a transcreation project to succeed, it is vital to think beyond simply words. The right choice of wording will accurately convey the message of your...
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12
October