Ad Professionals Do Good in Cannes
We believe global advertising has the power not only to drive a brand’s results, but also to do some good. That's why for the 6th consecutive...
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09
June
News
North Korea Fashion, Lost in Marketing Translation
Something has been lost in translation between Pyongyang and the western world; fashion brands have found chic in advertising the décor of tyrants...
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09
December
Cindy Gallop Delivers Electroshock at Textappeal-Loveurope Event
Nov. 18th at Textappeal's first private Advisory Board dinner in association with Loveurope, TED celebrity and founder of makelovenotporn.com Cindy Gallop provoked an electroshock with her...
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21
November
The death of choice for global brand owners
Could it be that even Sir Martin Sorrell was a little shocked by the deca-billion consolidation of the ad industry? As Adage reported, August 27th at...
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12
September
Why Translate Words when You can Steal Them?
From curses to cuisine, language has never been content with its own borders, "stealing" words from other countries' tongues while ironically marketing the protection of its...
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15
August
TEXTAPPEAL SUPPORTS ACT RESPONSIBLE IN CANNES
We believe global advertising has the power not only to drive a brand’s results, but also to do some good. That's why for the 5th consecutive...
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12
June
Marketing to China’s New Elite: When Ad Campaign Translation Falls Short
China's new elite are not at all like their western counterparts, as global brands are coming to realise when translating their marketing and advertising campaigns...
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12
June
CANNES LIONS 2013. LET’S TALK INTERNATIONAL MARKETING CHALLENGES
Consumers shape the marketing agenda, NOT brands. Global brands now follow where local consumers lead. That's why real time local insight is more important than ever to...
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17
May
Translating Saudi Arabia, Refresher for International Advertisers and Agencies
Every marketer knows how to tailor and translate their marketing campaign to Saudi Arabia; stay conservative, respectful, and chaste. But is this just a myth? Advertising...
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16
May
Global Brand Translation Misfires, Corrected by Culturally Smart Apologies
Major brands have recently made shocking translation (and transcreation) gaffes -- and have come begging for forgiveness. It is more important than ever to know how...
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11
April