Core Values in a World Where Everyone’s Watching
A brand’s reputation hangs on the success with which it projects and maintains its core values, providing consistent quality and a unified image that is at...
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13
March
News
"Marketing to Multicultural Populations – Textappeal and Jumeirah at Lynx Dubai"
Will today's Chief Marketing Officers be tomorrow's Chief Cultural Officers? Join Textappeal’s Elliot Polak and Jumeirah’s Ross McAuley at this mind-opening seminar. ...
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26
February
Transgender Trouble in Thailand for IKEA
IKEA had to issue an apology after a recent spot launched in Thailand drew criticism from transgender rights groups. Angry activists lambasted the global Swedish brand,...
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20
February
Thigh will be done…a leggy new advertising strategy has hit Japan
Women in Japan have the opportunity to reap the rewards of using their thighs as an advertising space for brands and companies. A girl’s zettai ryouiki–...
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30
January
“How about a Macca’s?”
In a PR stunt rolled out by the fast-food giant McDonald’s, 13 branches of the restaurant in Australia will see their slogan translated to “Macca’s”, the...
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16
January
Textappeal World Blend 2013
Textappeal World Blend 2013 For the 2012 New Year, the Textappeal team invented a box filled with worldly flavours of chocolates such as “peanut butter with jam”,...
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09
January
Tesco packaging: Spaghetti or Salami?
Despite Tesco’s attention to detail, a piece of packaging managed to escape their notice and hit the store shelves with some questionable images. An image appearing...
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06
September
Coca-cola Makes Friends in Singapore
Coca-cola installed a vending machine on a university campus in Singapore as part of the company’s ‘Open Happiness’ campaign. This might not sound out of the...
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30
August