Major brands have recently made shocking translation (and transcreation) gaffes -- and have come begging for forgiveness. It is more important than ever to know how... Read More
A brand’s reputation hangs on the success with which it projects and maintains its core values, providing consistent quality and a unified image that is at... Read More
Will today's Chief Marketing Officers be tomorrow's Chief Cultural Officers?
Join Textappeal’s Elliot Polak and Jumeirah’s Ross McAuley at this mind-opening seminar.
... Read More
IKEA had to issue an apology after a recent spot launched in Thailand drew criticism from transgender rights groups. Angry activists lambasted the global Swedish brand,... Read More
Women in Japan have the opportunity to reap the rewards of using their thighs as an advertising space for brands and companies. A girl’s zettai ryouiki–... Read More
In a PR stunt rolled out by the fast-food giant McDonald’s, 13 branches of the restaurant in Australia will see their slogan translated to “Macca’s”, the... Read More
Textappeal World Blend 2013
For the 2012 New Year, the Textappeal team invented a box filled with worldly flavours of chocolates such as “peanut butter with jam”,... Read More
Despite Tesco’s attention to detail, a piece of packaging managed to escape their notice and hit the store shelves with some questionable images.
An image appearing... Read More