Press Coverage:
http://www.adnews.com.au/adnews/porn-packs-the-house-in-cannes
http://www.adrants.com/2012/06/sunday-in-cannes-social-mediastyle.php
http://www.campaignindia.in/Article/305300,campaigncannes-blog-how-talking-about-that-four-letter-word-can-make-advertising-better.aspx
http://blog.ketchum.com/
http://www.youtube.com/watch?v=ERyslHZeV9o
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Textappeal addresses taboo cross-market topic at Cannes Lions with TED celebrity Cindy Gallop.
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In the globalized economy, the chances of a product reaching consumers all over the world are extremely high. But this does not mean that the product...
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New York, May 10 2012 - International brand owners now have the opportunity to communicate with their customers in a fluid and highly localized manner. But...
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Market localization for Starbucks means foie gras sandwiches in France and ‘bacon butties’ in the UK....
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Last week’s post focused on Kraft’s risqué new name for their snack food spin off. This week, we decided to look at Kodak, who some claim...
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An attempt by Nike to pay homage to the Irish in the run up to St. Patrick’s Day has backfired....
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Thinking World First. Elliot Polak looks at the success of brands from the Middle East with Mahsa Motamedi, Amer Bitar, Karam Annab and Matthew Willsher.
Dubai Lynx...
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The removal of posters publicizing Jean Dujardin’s latest film may have been pivotal to his Oscar success....
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