Coca-cola installed a vending machine on a university campus in Singapore as part of the company’s ‘Open Happiness’ campaign. This might not sound out of the...Read More
Textappeal packs the house at the Cannes Lions Advertising Festival with hard-hitting seminar "Porn. Youth. Brands."
Press Coverage: http://www.adnews.com.au/adnews/porn-packs-the-house-in-cannes http://www.adrants.com/2012/06/sunday-in-cannes-social-mediastyle.php http://www.campaignindia.in/Article/305300,campaigncannes-blog-how-talking-about-that-four-letter-word-can-make-advertising-better.aspx http://blog.ketchum.com/ http://www.youtube.com/watch?v=ERyslHZeV9o ...Read More
New York, May 10 2012 - International brand owners now have the opportunity to communicate with their customers in a fluid and highly localized manner. But...Read More
Market localization for Starbucks means foie gras sandwiches in France and ‘bacon butties’ in the UK....Read More
Thinking World First. Elliot Polak looks at the success of brands from the Middle East with Mahsa Motamedi, Amer Bitar, Karam Annab and Matthew Willsher. Dubai Lynx...Read More