On November 18th, Textappeal was invited by the IMF (French Fashion Institute) in Paris to share insights on how to advertise luxury in China and the... Read More
With the subsequent crisis in Greece in 2010, Textappeal Founder & CEO Elliot Polak was asked by Marketing Week to deliver a keynote speech in Athens... Read More
Textappeal's site is designed to illustrate the trust global brand owners put in our cross-cultural services. Not only to translate their brand messaging around the world,... Read More
Beijing, August 2010 – In an article titled “Textappeal: the Advantage of Talents”, the leading Chinese industry publication Modern Advertising (affiliated to Advertising Age) has introduced... Read More
Beijing, August 2010 – “Textappeal: the Advantage of Talents” - Interview to Elliot Polak published on Modern Advertising Magazine.
In China, even people who work in Advertising industry might... Read More
New facial-recognition technology created by NEC is currently being tested in Japan: interactive billboards equipped with hidden cameras that determine the gender and age group of... Read More
On billboards in Buenos Aires, Argentina, next to the familiar red, white and blue Pepsi logo, there is an eye-catching spelling mistake: “Pecsi”.
The spelling change... Read More
Have you ever heard a child tell you that he will cut mean people into pieces, put the bits into bags and hide the corpses... Read More
Venus Williams, the world’s No.2 women tennis player, has successfully gained attention from all over the world by her appearance at this year’s French Open,... Read More
To reverse a drop in sales, Fanta has launched a new campaign with a compelling call to action: 'Grab a Taste of Friday'.
The Coca-cola brand's... Read More