KitKat’s Secret To Success In Japan
The Japanese food market can be particularly hard to crack for foreign brands. Ask Mars, who have finally managed to get M&Ms and Snickers onto Japanese...
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05
March
News
Male Model For Dutch Lingerie Campaign
Social media networks were set ablaze late last year with the release of an advertising campaign for HEMA, a chain of Dutch department stores. The campaign...
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01
February
An Unusual Sales Technique…
Galerie, a department store in Osaka, marked its January sales by hanging huge red signs emblazoned with the term ‘FUCKIN’ SALE’ in their windows and throughout...
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18
January
Red Flag For UAE National Day Trainers
The German sportswear retailer, Puma, has pulled a line of limited edition trainers featuring the colours of the UAE flag after complaints that they were disrespectful....
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01
December
Vatican Disapproves Pope Kiss
This week, Benetton revealed its latest ad campaign, supporting the Unhate foundation, which features a number of politicians and religious figureheads kissing, including US president Barack...
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21
November
Levis Blue After Withdrawing Ad Campaign In Britain
Recently, Levi’s decided to temporarily withdraw a campaign in the UK that showed scenes of rioting, as the company feared this would be culturally insensitive in...
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14
October
Textappeal Introduces THE 99 and Dr. Naif Al-Mutawa
“"The First Islam-Inspired Global Fusion Brand"” Textappeal introduces THE 99 and Dr. Naif Al-Mutawa 3.30 p.m., Tuesday June 21st, Debussy Theatre, Cannes ...
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08
June
“President Salutes Cannes Lions Textappeal Guest”
Naif Al-Mutawa and THE 99 join Textappeal in Cannes...
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28
April
Textappeal Presents “THE 99” at Cannes Lions 2011
One of the most inspiring global brands to appear in the last few years is a “Fusion Brand”. It is the result of different cultures colliding,...
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21
April
Anti-Smoking Campaign Ignites Passion
A French anti-smoking campaign showing teenagers in a pose suggesting oral sex has caused an outrage in France. According to critics the ads trivialise sexual abuse...
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12
April