The Iranian government filed a formal complaint to the International Olympic Committee (IOC) about the London 2012 Olympics logo, stating that it spells the word ‘Zion’... Read More
The Advertising Standards Authority (ASA) recently banned Yves Saint Laurent's television advert for their fragrance Belle D'Opium. They were concerned that a scene in which the... Read More
Korean netizens have protested against a Chinese ad campaign for the online game World II.
In features Chinese pop singer Han Geng, who launched his successful career... Read More
The Chinese brand of women's lingerie, Jealousy International, has released a print ad featuring a Princess Diana look-alike, playing a cello in underwear. A young boy... Read More
On November 18th, Textappeal was invited by the IMF (French Fashion Institute) in Paris to share insights on how to advertise luxury in China and the... Read More
With the subsequent crisis in Greece in 2010, Textappeal Founder & CEO Elliot Polak was asked by Marketing Week to deliver a keynote speech in Athens... Read More
Textappeal's site is designed to illustrate the trust global brand owners put in our cross-cultural services. Not only to translate their brand messaging around the world,... Read More
Beijing, August 2010 – In an article titled “Textappeal: the Advantage of Talents”, the leading Chinese industry publication Modern Advertising (affiliated to Advertising Age) has introduced... Read More
Beijing, August 2010 – “Textappeal: the Advantage of Talents” - Interview to Elliot Polak published on Modern Advertising Magazine.
In China, even people who work in Advertising industry might... Read More
New facial-recognition technology created by NEC is currently being tested in Japan: interactive billboards equipped with hidden cameras that determine the gender and age group of... Read More