Venus Williams, the world’s No.2 women tennis player, has successfully gained attention from all over the world by her appearance at this year’s French Open,... Read More
To reverse a drop in sales, Fanta has launched a new campaign with a compelling call to action: 'Grab a Taste of Friday'.
The Coca-cola brand's... Read More
To promote edgy Devassa blond beer ("devassa" means "naughty" in Portuguese), the brand convinced Paris Hilton to be videoed partying non-stop for three weeks in... Read More
While "serious" brands such as Accenture and Gatorade dropped Tiger Woods like a hot potato when his extramarital affairs suddenly went public, the more edgy... Read More
Last year the FT broke the story of outrage in India over the launch of a new Mont Blanc pen because of its name: "Gandhi".... Read More
The lead story in a major media outlet in the UK, Skynews, features citizen outrage against McDonald’s.Skynews reports that a single word in a McDonald’s ad... Read More
As this blog demonstrates, global brands sometimes shoot themselves in the foot because they do not take local culture difference and sensitivity into account.
However there is... Read More
The Polish city of Sosnowiec launched a campaign to encourage tourists from the French cities of Roubaix and Les Meraux, and Morocco’s Casablanca to visit... Read More
A company photo published on Microsoft’s website recently caused a scandal after it appears that the company had followed inappropriate cultural advice. On the company’s... Read More
As part of its promotional material, Citroen published a map which has caused controversy and potentially damaged the brand’s reputation, particularly in Serbia, Bosnia and... Read More