New facial-recognition technology created by NEC is currently being tested in Japan: interactive billboards equipped with hidden cameras that determine the gender and age group of...
Read MoreThe news: On billboards in Buenos Aires, Argentina, next to the familiar red, white and blue Pepsi logo, there is an eye-catching spelling mistake: “Pecsi”. The spelling change...
Read MoreTHE NEWS: Have you ever heard a child tell you that he will cut mean people into pieces, put the bits into bags and hide the corpses...
Read MoreThe News: Venus Williams, the world’s No.2 women tennis player, has successfully gained attention from all over the world by her appearance at this year’s French Open,...
Read MoreThe News: To reverse a drop in sales, Fanta has launched a new campaign with a compelling call to action: 'Grab a Taste of Friday'. The Coca-cola brand's...
Read MoreThe News: To promote edgy Devassa blond beer ("devassa" means "naughty" in Portuguese), the brand convinced Paris Hilton to be videoed partying non-stop for three weeks in...
Read MoreThe News: While "serious" brands such as Accenture and Gatorade dropped Tiger Woods like a hot potato when his extramarital affairs suddenly went public, the more edgy...
Read MoreThe news: Last year the FT broke the story of outrage in India over the launch of a new Mont Blanc pen because of its name: "Gandhi"....
Read MoreThe lead story in a major media outlet in the UK, Skynews, features citizen outrage against McDonald’s.Skynews reports that a single word in a McDonald’s ad...
Read MoreAs this blog demonstrates, global brands sometimes shoot themselves in the foot because they do not take local culture difference and sensitivity into account. However there is...
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