On billboards in Buenos Aires, Argentina, next to the familiar red, white and blue Pepsi logo, there is an eye-catching spelling mistake: “Pecsi”.
The spelling change... Read More
Have you ever heard a child tell you that he will cut mean people into pieces, put the bits into bags and hide the corpses... Read More
Venus Williams, the world’s No.2 women tennis player, has successfully gained attention from all over the world by her appearance at this year’s French Open,... Read More
To reverse a drop in sales, Fanta has launched a new campaign with a compelling call to action: 'Grab a Taste of Friday'.
The Coca-cola brand's... Read More
To promote edgy Devassa blond beer ("devassa" means "naughty" in Portuguese), the brand convinced Paris Hilton to be videoed partying non-stop for three weeks in... Read More
While "serious" brands such as Accenture and Gatorade dropped Tiger Woods like a hot potato when his extramarital affairs suddenly went public, the more edgy... Read More
Last year the FT broke the story of outrage in India over the launch of a new Mont Blanc pen because of its name: "Gandhi".... Read More
The lead story in a major media outlet in the UK, Skynews, features citizen outrage against McDonald’s.Skynews reports that a single word in a McDonald’s ad... Read More
As this blog demonstrates, global brands sometimes shoot themselves in the foot because they do not take local culture difference and sensitivity into account.
However there is... Read More
The Polish city of Sosnowiec launched a campaign to encourage tourists from the French cities of Roubaix and Les Meraux, and Morocco’s Casablanca to visit... Read More