Gestures Speak Louder Than Words
The news: The Polish city of Sosnowiec launched a campaign to encourage tourists from the French cities of Roubaix and Les Meraux, and Morocco’s Casablanca to visit...
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08
December
News
Inaccurate Cultural Advice Worse Than No Advice At All
The news: A company photo published on Microsoft’s website recently caused a scandal after it appears that the company had followed inappropriate cultural advice. On the company’s...
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01
December
Citroen Controversy as Company Re-draws Balkan Nations
The news: As part of its promotional material, Citroen published a map which has caused controversy and potentially damaged the brand’s reputation, particularly in Serbia, Bosnia and...
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17
November
Beyonce unwelcome in Malaysia
The news: Beyonce’s planned performance in Malaysia, part of her world tour, may be cancelled due to Malaysia’s opposition Islamist party protesting against the singer’s show. They...
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16
October
Nigeria blasts Sony ad over “Criminal” portrayal
The news: Sony’s commercial has caused uproar in Nigeria, with official complaints that it portrays a negative image of the nation, suggesting Nigerians are untrustworthy and prone...
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09
October
Denmark’s sexy brand image takes a beating
The news: The senior operations director for tourism agency Visit Denmark stepped down after a promotional video made to encourage international tourists to visit Denmark was released...
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02
October
Homophobic chocolate
The news: Snickers, a brand owned by Mars produced a global TV ad, which interestingly, only created a scandal in the United States. The Human Rights Campaign,...
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25
September
WWF’s 9/11 Brazil ad causes worldwide blogger outrage
Printed only once in a local Brazilian newspaper, now criticized globally via the web. A damaging example of the power of digital and its sometimes unintended...
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03
September
Racist games console (2006)
The news: Sony launched an ad campaign for its new ceramic white Playstation Portable in the Netherlands in which a white woman, embodying the new product is...
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28
August
French Sexy Orangina Ads Criticized in UK market (August, 2008)
The news: Last year’s Orangina campaign displaying animals with human bodies enjoying life and the ‘naturally juicy’ drink was heavily criticised by the British audience which found...
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17
July