How the Xbox Failed to Capture Japan
Following the much anticipated reveal of their latest console, codenamed project Scorpio, Microsoft chose the E3 conference to unveil the Xbox One X. Given that this...
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22
August
News
Advertising Facts From All Over The World
For advertising to really hit home in its respective markets, its vital to have the subtlety and depth of understanding of the culture behind the words....
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09
August
10 Reasons Why You Should Translate Your Website
Content production takes tremendous strategy, effort, and analysis. Crafting blogs, infographics, image quotes, and related materials that garner attention, educates, and convinces consumers takes serious finesse....
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24
July
Global Brand Advertising Campaign by Barings
LGA trust our transcreation expertise to help deliver the international advertising campaign for Barings, the world leading asset management company. For their latest campaign ‘Adaptability –...
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11
July
Japanese Culture Facts: 6 Traditions Every Traveller Should Know
Facts about Japanese culture that tourists and businessmen might not know but really should before travelling or doing business. Japan is famous for having one of the...
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30
June
When Airbnb’s New Chinese Name Gets Saucy
THE NEWS On 22nd of March, popular home-sharing service website Airbnb unveiled its new Chinese name ‘Aibiying’ (爱彼迎) in China. Looking at the characters individually, ‘Ai’ (爱,...
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04
April
‘Racist’ Photoshoot puts the Spotlight on Vogue
Diversity and inclusion are two topics that are frequently brought up in today’s societal conversations. As the dialogue around these topics grows, some brands have come out...
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28
February
5 Tips for Launching a Successful Cross-Cultural Marketing Campaign
Marketing in general is an extremely challenging practice. Virtually every niche is saturated with competitors vying for consumer attention and dollars. To successfully have your brand’s voice...
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21
February
39 Great Tips for Avoiding Culture Shocks When Travelling
When traveling abroad, it's easy not to think twice about behaving just as you would at home. However, not everybody's gestures and customs are acceptable abroad: some are considered...
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24
January
7 Things to Consider When Adapting Your Message to the Russian Market
“I don’t know the rules of grammar. If you’re trying to persuade people to do something, or buy something, it seems to me you should use...
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12
January