The point of all marketing pursuits is to draw attention to a product, service, or other corporate offering via persuasive advertisements. Most campaigns seek to stir...
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Choosing a brand name that is intriguing yet relevant is vital to a corporation’s future. This is to become the company’s hallmark; their brand identity. Some organisations...
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The world continues to become a smaller place as digital technologies transcend oceans and dissolve borders, allowing corporations to forge international relationships and partnerships that would...
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Google says its new artificial intelligence powered translation tool scores nearly the same as human translators. Does this mean that translation and transcreation agencies are no...
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Today there is much talk about the importance of soft skills. Be it at the start of one’s career or in a position of leadership, soft...
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There has been a lot of discussion as to whether ‘Transcreation’ is a necessary term or if it is another fancy way of saying ‘Translation’. But...
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It’s always a good idea to check whether your name, logo, or tagline means something different in the regions where you’re expanding. Otherwise these blunders can cause...
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Cinema is a cultural force held with great regard and reverence the world over. Films can be powerful motivators in provoking thought, action, and a wide...
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An American marketing executive was asked by his CEO to shape up their brand's struggling European operations. “Aaron,” said the CEO, on the top floor of the...
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Social media is one of the single most powerful marketing tools in today’s digital age. These readily available tools have the potential to spread brand messaging...
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