NEW YEAR COUNTDOWN (Day -1, American Airlines. How to make your customers happy.)
Our last blog post for this year is an excellent example of how a social media account should be run nowadays....
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31
December
News
NEW YEAR COUNTDOWN (Day -2, Russian Charity Fund & Bank of Moscow. Murphy’s law)
What to do when you try to help and show a good will for a cause but everything goes wrong? Find out in our second to...
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30
December
NEW YEAR COUNTDOWN (Day -3, Dove. Anybody out there?)
Why it’s more important than ever to stay on top of your brand’s social media accounts....
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29
December
NEW YEAR COUNTDOWN (Day -6.Oreo vs. AMC Theatre. Who dunks who here?)
AMC Theater dunks Oreo cookies in its own milk. Oreo asked their followers if they’ve ever tried to sneak cookies into a movie theatre. AMC Theaters responded within...
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26
December
NEW YEAR COUNTDOWN (Day -7, DiGiorno Pizza. #TheWrongHashtag)
Spelling mistakes in your social media messages can be awkward as you have seen in our previous blog post. Or, why it’s better to do some...
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25
December
NEW YEAR COUNTDOWN (Day -8, Viaggio in Islanda. Choose your words wisely.)
How a typo can flush your message down the toilet....
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24
December
NEW YEAR COUNTDOWN (Day -9, Sleepover at Waterstones.)
What to do when you find yourself locked in a shop because you didn’t notice they were closing? Just tweet....
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23
December
NEW YEAR COUNTDOWN (Day -10, Auchan. One can of corn with a caterpillar, please.)
Crisis-management example at Auchan: bad product feedback on social media and turning an unhappy consumer into a brand advocate....
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22
December
NEW YEAR COUNTDOWN (Day -13, Fiat Vs Mini. Be original.)
How you can drop a clanger pretty easy if you’re not aware of how the product looks to your customers....
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19
December
NEW YEAR COUNTDOWN (Day -14, Caribou Coffee, Jordan. Social Media = Customer Service.)
Social Media is fast becoming the channel for queries and complaints from customers. How can you ensure customers are happier? Big thank you to Ali Abdulhadi from...
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18
December