For our second Masters & Mavericks podcast Elliot sat down with Jason Barrett, a social media influencer and strategist, who is the Founder and CEO of...
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One day, a successful Client Services Director from a well-known international ad agency came to us and said that he was stumped. The global campaign that his...
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In less than a couple of decades, social media has become a global phenomenon. Membership growth dramatically increases year over year, and our most trusted platforms...
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Masters and Mavericks is an exclusive podcast dedicated to innovation in global marketing. Hosted by Textappeal and Newsroom founder Elliot Polak, Masters and Mavericks is a monthly...
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When launching a global campaign brands face many hurdles, from simply reaching a target market to figuring out what kind of methods best engage individual consumers....
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Businesses We Like: For once, here's a blurb not about the benefits of Textappeal or NewsroomWW, but someone else's business that I happen to think...
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Find Out What Happens When Three Golfers Are Pitted Up Against a 1934km “course” in a Nissan X-Trail...
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If business class travelers are an airline’s bottom line, then why did Air France reach out to children to promote its brand?...
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Textappeal are to support the SEA LIFE brand in helping to promote their ethos and enabling it to resonate with an audience across 13 markets in...
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Elliot Polak talks about the most common error brands make when they first attempt to implement an international campaign....
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