When launching a global campaign brands face many hurdles, from simply reaching a target market to figuring out what kind of methods best engage individual consumers....
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Businesses We Like: For once, here's a blurb not about the benefits of Textappeal or NewsroomWW, but someone else's business that I happen to think...
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Find Out What Happens When Three Golfers Are Pitted Up Against a 1934km “course” in a Nissan X-Trail...
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If business class travelers are an airline’s bottom line, then why did Air France reach out to children to promote its brand?...
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Textappeal are to support the SEA LIFE brand in helping to promote their ethos and enabling it to resonate with an audience across 13 markets in...
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Elliot Polak talks about the most common error brands make when they first attempt to implement an international campaign....
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Win 6 FREE books for the funniest Lost in Translation pics...
Read MoreTextappeal will be holding its annual Advisory Board Breakfast at the Cannes Lions Festival on June 23rd...
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Textappeal will be addressing the challenges facing global brands to manage their reputation in the New York Times Luxury Summit 2015...
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