World’s Largest Advertiser Changes Business Model. Why?
"The use of digital technology for creativity is at an inflection point, one of the most important moments we have ever seen in the history of...
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19
March
News
3 Marketing Tips To Snack On A Global “Fracas”
Ongoing events or conversations in any market around the world can provide hugely profitable global branding opportunities - and an almost infinite reservoir of fresh content....
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17
March
Need to Communicate with a Global Audience? There’s an Emoji for That.
If you’re still using traditional emoticons in your texts or messaging, like this :) or this :( or even this :P, then you may want to...
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11
March
Air Transport Seminar
As a part of its 2015 Air Transport Seminar conference in Sapporo, Japan, Airbus asked Textappeal to share its expertise with leading Japanese carriers on the...
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10
March
Social Media Brand Posts: Beware of the “Butterfly Effect”…
Today, one misjudged tweet can have disproportionately punishing effects on a brand's global reputation. It can precipitate your organisation into sudden crisis mode, and quickly explode...
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05
February
NEW YEAR COUNTDOWN (Day -1, American Airlines. How to make your customers happy.)
Our last blog post for this year is an excellent example of how a social media account should be run nowadays....
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31
December
NEW YEAR COUNTDOWN (Day -2, Russian Charity Fund & Bank of Moscow. Murphy’s law)
What to do when you try to help and show a good will for a cause but everything goes wrong? Find out in our second to...
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30
December
NEW YEAR COUNTDOWN (Day -3, Dove. Anybody out there?)
Why it’s more important than ever to stay on top of your brand’s social media accounts....
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29
December
NEW YEAR COUNTDOWN (Day -6.Oreo vs. AMC Theatre. Who dunks who here?)
AMC Theater dunks Oreo cookies in its own milk. Oreo asked their followers if they’ve ever tried to sneak cookies into a movie theatre. AMC Theaters responded within...
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26
December
NEW YEAR COUNTDOWN (Day -7, DiGiorno Pizza. #TheWrongHashtag)
Spelling mistakes in your social media messages can be awkward as you have seen in our previous blog post. Or, why it’s better to do some...
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25
December