Textappeal | Textappeal Introduces THE 99 and Dr. Naif Al-Mutawa
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Textappeal Introduces THE 99 and Dr. Naif Al-Mutawa

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THE 99 animated television series will make its global debut in 2012. THE 99 has been widely trumpeted for its successful introduction of new positive role models for the world’s children. Although the stories are secular, THE 99 is credited as being the first group of comic superheroes born of Islamic archetypes. The unlikely post-9/11 brainchild of Dr. Naif Al-Mutawa, a Kuwaiti born and American educated clinical psychologist, THE 99 is intended for global family audiences without regard to religion, creed or skin color. THE 99 has been publicly hailed by U.S. President Barack Obama and the international media. Forbes called THE 99 “one of the top twenty trends sweeping the globe.”

Attendees of this session in Cannes will be the first to preview a full 20 minute episode of THE 99, one of 26 episodes co-produced with media giant Endemol UK. Dr. Al-Mutawa will then share his most recent insights from its worldwide success, touching on topics such as: Is cultural collision the new creativity? Are Fusion Brands the next global brands? How can individuals, agencies and brands turn their own cultural collisions into successful business and advertising ideas?