Adidas | Textappeal
52
archive,tag,tag-adidas,tag-52,ajax_fade,page_not_loaded,,qode-theme-ver-3.1,wpb-js-composer js-comp-ver-4.11.1,vc_responsive
 

Adidas Tag

DAY 4: Jenny Chen and Nina Bibby

  |   News

After yesterday’s Influencer Breakfast, we continue with ‘View From the Top’ Cannes Special Edition. Elliot Polak hosts this podcast series, in which he interviews top marketers across various industries. The interviews take place in ‘long and short’ form, where the guests respond with either ‘long’ or “short” to an array of 10 words in relation to international marketing, giving a brief explanation to justify their choice.

 

Today we start with Jenny Chen, Global Senior Manager of Digital Marketing at Adidas. Jenny has also worked in senior positions at prominent advertising agencies such as Ogilvy & Mather and Wieden+Kennedy.

 


Our second podcast for today features Nina Bibby, Marketing and Consumer Director at O2. She also serves as a Non-Executive Director at Barrett Developments Plc. In the past, Nina has held directorial positions at Barclaycard as well as the InterContinental Hotel Group.

 

 

You can listen to yesterday’s episode of View From the Top featuring Monika Schulze, Global Head of marketing at Zurich Insurance Company Ltd., Vi Soth, Manager of Global Analytics for Western Union and Sofiane Si Merabet, Marketing Director at LVMH Fragrance Brands here.

Read More

Core Values in a World Where Everyone’s Watching

  |   CultureShocks Blog

A brand’s reputation hangs on the success with which it projects and maintains its core values, providing consistent quality and a unified image that is at once universal and culturally relevant. So in a world as instant, integrated and interconnected as ours, how feasible is it for international brands to stay in complete control of their identity, protecting themselves from being compromised by actions beyond their control? (more…)

Read More