On our last and final day of ‘View From the Top’ Cannes Special Edition, we bring you interviews with two leading professionals in the marketing industry. The interviews are hosted by Elliot Polak, and take place in ‘long and short form’, based on the concept of long and short in relation to staking your money on stock prices rising or falling. Our guests won’t be discussing stocks, rather they will be prompted with certain words in relation to international marketing to which they will answer with either ‘long’ or ‘short’ and an explanation regarding their choice.
Our first podcast for today features Ilaria Pasquinelli, Marketing Director at Wrangler for the EMEA region. In the past, Ilaria served as Director of TexSture, an innovation and sustainability think tank. She is a big advocate of sustainability and has also worked in various United Nations agencies to serve this purpose.
Our final podcast in this special series features Jeroen van de Ven, Social Media Manager at ABN AMRO Bank. Having won a number of awards and gaining much recognition, Jeroen also serves as a visiting professor at Beeckestijn Business School.
In case you missed any of our previous episodes of ‘View From the Top’ Cannes Special Edition with Elliot Polak, do take a look at our blog to tune in.