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creative translation Tag

Ad Professionals Do Good in Cannes

  |   News

 

We believe global advertising has the power not only to drive a brand’s results, but also to do some good. That’s why for the 6th consecutive year the Textappeal team is proud to support ACT Responsible at the Cannes Lions International Festival of Creativity.

On Wednesday 18th June at the Palais des Festivals in Cannes, ACT Responsible will launch its annual exhibition of the best creative work for sustainable causes. It’s an amazing, inspiring and sometimes shocking experience! Come and visit Hall Riviera – beachside entrance.

All the translations of creative work were provided by Textappeal.

* ACT Responsible is a Swiss-based not-for-profit organisation created in 2001. ACT stands for Advertising Community Together. Their mission is to federate the international advertising communications industry around social responsibility and sustainable development and share good practices. Contact ACT Responsible

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Core Values in a World Where Everyone’s Watching

  |   CultureShocks Blog

A brand’s reputation hangs on the success with which it projects and maintains its core values, providing consistent quality and a unified image that is at once universal and culturally relevant. So in a world as instant, integrated and interconnected as ours, how feasible is it for international brands to stay in complete control of their identity, protecting themselves from being compromised by actions beyond their control? (more…)

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