In the globalized economy, the chances of a product reaching consumers all over the world are extremely high. But this does not mean that the product can be marketed in the same way. Localizing the product for each individual market is extremely important and so is product pricing.
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The News:
The Iranian government filed a formal complaint to the International Olympic Committee (IOC) about the London 2012 Olympics logo, stating that it spells the word ‘Zion’. Although the term ‘Zion’ has a variety of different connotations, it is widely used to refer to the historic land of Israel and used as a symbol of the Jewish people. (more…)
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The News:
The Chinese brand of women’s lingerie, Jealousy International, has released a print ad featuring a Princess Diana look-alike, playing a cello in underwear. A young boy (Prince William?) holds a music score for her to read, with the headline “Feel the Romance of British Royalty”.
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