The ability for a global brand to pivot on a dime in order to meet the needs of an ever-changing digital marketplace is arguably one of the biggest challenges a company faces today. At an exciting and insightful Advisory Board Dinner hosted by Textappeal and Newsroom last month, a...
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Textappeal are to support the SEA LIFE brand in helping to promote their ethos and enabling it to resonate with an audience across 13 markets in 13 languages...
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Elliot Polak talks about the most common error brands make when they first attempt to implement an international campaign....
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Win 6 FREE books for the funniest Lost in Translation pics...
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Textappeal will be addressing the challenges facing global brands to manage their reputation in the New York Times Luxury Summit 2015...
Read More"The use of digital technology for creativity is at an inflection point, one of the most important moments we have ever seen in the history of advertising."...
Read MoreOngoing events or conversations in any market around the world can provide hugely profitable global branding opportunities - and an almost infinite reservoir of fresh content. As long as you keep your ears to the ground and don't forget to snack...
Read MoreThis is our 3rd blog post of Textappeal’s new year countdown. In previous posts we showed different examples from Nissan and Fnac. Today is Gillette’s turn. Look how their Community Manager handles the comments....
Read MoreOn November 18th, Textappeal was invited by the IMF (French Fashion Institute) in Paris to share insights on how to advertise luxury in China and the Middle-East. ...
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