Most Global Campaign Ever? Soccer Fever Transcreated…
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For the next month, football fans around the world will be united in World Cup fervour, a collective frenzy ranging from pure elation to inconsolable rage and quiet disappointment. International events such as the World Cup present the perfect opportunity for global brands to appeal to customers in their local market based around one global concept. Which is exactly what Coca-Cola has done with its anthem “the World is Ours”.
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