Textappeal | Wallpaper: Journalistic Transcreation for Leading Design Publication
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Wallpaper: Journalistic Transcreation for Leading Design Publication

THE CHALLENGE

Wallpaper, the world’s design bible, needed to transcreate their London Fashion Week menswear report for the Chinese market, paying close attention to creating an appropriate tone of voice for their audience.

 

THE SOLUTION

Textappeal’s previous experience in editorial transcreation for cutting-edge lifestyle publications made this project a no-brainer for both parties. The article was masterfully translated using vocabulary that would appeal to Wallpaper’s fresh-thinking audience.

Wallpaper