Every marketer knows how to tailor and translate their marketing campaign to Saudi Arabia; stay conservative, respectful, and chaste. But is this just a myth? Advertising...
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Major brands have recently made shocking translation (and transcreation) gaffes -- and have come begging for forgiveness. It is more important than ever to know how...
Read MoreA brand’s reputation hangs on the success with which it projects and maintains its core values, providing consistent quality and a unified image that is at...
Read MoreWill today's Chief Marketing Officers be tomorrow's Chief Cultural Officers? Join Textappeal’s Elliot Polak and Jumeirah’s Ross McAuley at this mind-opening seminar. ...
Read MoreIKEA had to issue an apology after a recent spot launched in Thailand drew criticism from transgender rights groups. Angry activists lambasted the global Swedish brand,...
Read MoreWomen in Japan have the opportunity to reap the rewards of using their thighs as an advertising space for brands and companies. A girl’s zettai ryouiki–...
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In a PR stunt rolled out by the fast-food giant McDonald’s, 13 branches of the restaurant in Australia will see their slogan translated to “Macca’s”, the...
Read MoreTextappeal World Blend 2013 For the 2012 New Year, the Textappeal team invented a box filled with worldly flavours of chocolates such as “peanut butter with jam”,...
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