Tesco packaging: Spaghetti or Salami?
Despite Tesco’s attention to detail, a piece of packaging managed to escape their notice and hit the store shelves with some questionable images. An image appearing...
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06
September
News
Coca-cola Makes Friends in Singapore
Coca-cola installed a vending machine on a university campus in Singapore as part of the company’s ‘Open Happiness’ campaign. This might not sound out of the...
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30
August
Textappeal packs the house at the Cannes Lions Advertising Festival with hard-hitting seminar "Porn. Youth. Brands."
Press Coverage: http://www.adnews.com.au/adnews/porn-packs-the-house-in-cannes http://www.adrants.com/2012/06/sunday-in-cannes-social-mediastyle.php http://www.campaignindia.in/Article/305300,campaigncannes-blog-how-talking-about-that-four-letter-word-can-make-advertising-better.aspx http://blog.ketchum.com/ http://www.youtube.com/watch?v=ERyslHZeV9o ...
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18
June
Porn. Youth. Brands. Around the World.
Textappeal addresses taboo cross-market topic at Cannes Lions with TED celebrity Cindy Gallop. ...
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15
June
Is 80 yuan the Right Price?
In the globalized economy, the chances of a product reaching consumers all over the world are extremely high. But this does not mean that the product...
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23
May
“Global Culture Shocks in Social Media” – Textappeal speaks at The Internationist 100 in NYC.
New York, May 10 2012 - International brand owners now have the opportunity to communicate with their customers in a fluid and highly localized manner. But...
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04
May
Foie Gras Sandwiches In France? Starbucks To Conquer Europe With Localized Menus
Market localization for Starbucks means foie gras sandwiches in France and ‘bacon butties’ in the UK....
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13
April
What’s In A Name?
Last week’s post focused on Kraft’s risqué new name for their snack food spin off. This week, we decided to look at Kodak, who some claim...
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04
April
Nike Misstep In Ireland
An attempt by Nike to pay homage to the Irish in the run up to St. Patrick’s Day has backfired....
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19
March