Textappeal Presents “THE 99” at Cannes Lions 2011
One of the most inspiring global brands to appear in the last few years is a “Fusion Brand”. It is the result of different cultures colliding,...
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21
April
News
Anti-Smoking Campaign Ignites Passion
A French anti-smoking campaign showing teenagers in a pose suggesting oral sex has caused an outrage in France. According to critics the ads trivialise sexual abuse...
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12
April
Textappeal on BBC NEWS
March 4, 2011 – The lead feature of BBC NEWS BUSINESS highlights Textappeal as a company that is showing the way in global virtual business. In...
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04
March
Iran Claims London 2012 Olympics Logo Spells ‘Zion’
The Iranian government filed a formal complaint to the International Olympic Committee (IOC) about the London 2012 Olympics logo, stating that it spells the word ‘Zion’...
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02
March
Belle d’Opium Ad Forbidden in Britain
The Advertising Standards Authority (ASA) recently banned Yves Saint Laurent's television advert for their fragrance Belle D'Opium. They were concerned that a scene in which the...
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18
February
Chinese Campaign Backfires in Korea
Korean netizens have protested against a Chinese ad campaign for the online game World II. In features Chinese pop singer Han Geng, who launched his successful career...
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19
January
Royal Offence in China
The Chinese brand of women's lingerie, Jealousy International, has released a print ad featuring a Princess Diana look-alike, playing a cello in underwear. A young boy...
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24
November
Exporting Luxury to China and the Middle-East
On November 18th, Textappeal was invited by the IMF (French Fashion Institute) in Paris to share insights on how to advertise luxury in China and the...
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18
November
Marketing Week Invites Textappeal to Deliver November 2010 Keynote Presentation
With the subsequent crisis in Greece in 2010, Textappeal Founder & CEO Elliot Polak was asked by Marketing Week to deliver a keynote speech in Athens...
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04
November
253 Cultures, 151 Languages, 1 Website
Textappeal's site is designed to illustrate the trust global brand owners put in our cross-cultural services. Not only to translate their brand messaging around the world,...
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26
October