McDonald's Under Fire Over English Language Misstep.
The lead story in a major media outlet in the UK, Skynews, features citizen outrage against McDonald’s.Skynews reports that a single word in a McDonald’s ad...
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25
January
News
Where Google went wrong with China
As this blog demonstrates, global brands sometimes shoot themselves in the foot because they do not take local culture difference and sensitivity into account. However there is...
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21
January
Gestures Speak Louder Than Words
The news: The Polish city of Sosnowiec launched a campaign to encourage tourists from the French cities of Roubaix and Les Meraux, and Morocco’s Casablanca to visit...
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08
December
Inaccurate Cultural Advice Worse Than No Advice At All
The news: A company photo published on Microsoft’s website recently caused a scandal after it appears that the company had followed inappropriate cultural advice. On the company’s...
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01
December
Citroen Controversy as Company Re-draws Balkan Nations
The news: As part of its promotional material, Citroen published a map which has caused controversy and potentially damaged the brand’s reputation, particularly in Serbia, Bosnia and...
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17
November
Beyonce unwelcome in Malaysia
The news: Beyonce’s planned performance in Malaysia, part of her world tour, may be cancelled due to Malaysia’s opposition Islamist party protesting against the singer’s show. They...
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16
October
Nigeria blasts Sony ad over “Criminal” portrayal
The news: Sony’s commercial has caused uproar in Nigeria, with official complaints that it portrays a negative image of the nation, suggesting Nigerians are untrustworthy and prone...
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09
October
Denmark’s sexy brand image takes a beating
The news: The senior operations director for tourism agency Visit Denmark stepped down after a promotional video made to encourage international tourists to visit Denmark was released...
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02
October
Homophobic chocolate
The news: Snickers, a brand owned by Mars produced a global TV ad, which interestingly, only created a scandal in the United States. The Human Rights Campaign,...
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25
September
WWF’s 9/11 Brazil ad causes worldwide blogger outrage
Printed only once in a local Brazilian newspaper, now criticized globally via the web. A damaging example of the power of digital and its sometimes unintended...
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03
September