Every country, every community are strongly tied together by an intricate tapestry of individual values, norms and a specific history, so to understand their culture is to understand...
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Following the much anticipated reveal of their latest console, codenamed project Scorpio, Microsoft chose the E3 conference to unveil the Xbox One X. Given that this...
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For advertising to really hit home in its respective markets, its vital to have the subtlety and depth of understanding of the culture behind the words....
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Content production takes tremendous strategy, effort, and analysis. Crafting blogs, infographics, image quotes, and related materials that garner attention, educates, and convinces consumers takes serious finesse....
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*Update 4/09/2017: this job offer do not accept more applications. The position has already been filled. A fantastic opportunity for enthusiastic graduates seeking to develop a career in...
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LGA trust our transcreation expertise to help deliver the international advertising campaign for Barings, the world leading asset management company. For their latest campaign ‘Adaptability –...
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Facts about Japanese culture that tourists and businessmen might not know but really should before travelling or doing business. Japan is famous for having one of the...
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THE NEWS On 22nd of March, popular home-sharing service website Airbnb unveiled its new Chinese name ‘Aibiying’ (爱彼迎) in China. Looking at the characters individually, ‘Ai’ (爱,...
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Diversity and inclusion are two topics that are frequently brought up in today’s societal conversations. As the dialogue around these topics grows, some brands have come out...
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Marketing in general is an extremely challenging practice. Virtually every niche is saturated with competitors vying for consumer attention and dollars. To successfully have your brand’s voice...
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