Cannes Lions Festival 2015: 21st – 27th June How To Translate Global Brands to Local Social Media
Textappeal will be holding its annual Advisory Board Breakfast at the Cannes Lions Festival on June 23rd...
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12
June
News
Textappeal Shares Cultural Insights at NYT Luxury Summit
Textappeal will be addressing the challenges facing global brands to manage their reputation in the New York Times Luxury Summit 2015...
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06
May
World’s Largest Advertiser Changes Business Model. Why?
"The use of digital technology for creativity is at an inflection point, one of the most important moments we have ever seen in the history of...
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19
March
3 Marketing Tips To Snack On A Global “Fracas”
Ongoing events or conversations in any market around the world can provide hugely profitable global branding opportunities - and an almost infinite reservoir of fresh content....
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17
March
Need to Communicate with a Global Audience? There’s an Emoji for That.
If you’re still using traditional emoticons in your texts or messaging, like this :) or this :( or even this :P, then you may want to...
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11
March
Air Transport Seminar
As a part of its 2015 Air Transport Seminar conference in Sapporo, Japan, Airbus asked Textappeal to share its expertise with leading Japanese carriers on the...
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10
March
Social Media Brand Posts: Beware of the “Butterfly Effect”…
Today, one misjudged tweet can have disproportionately punishing effects on a brand's global reputation. It can precipitate your organisation into sudden crisis mode, and quickly explode...
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05
February
NEW YEAR COUNTDOWN (Day -1, American Airlines. How to make your customers happy.)
Our last blog post for this year is an excellent example of how a social media account should be run nowadays....
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31
December
NEW YEAR COUNTDOWN (Day -2, Russian Charity Fund & Bank of Moscow. Murphy’s law)
What to do when you try to help and show a good will for a cause but everything goes wrong? Find out in our second to...
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30
December
NEW YEAR COUNTDOWN (Day -3, Dove. Anybody out there?)
Why it’s more important than ever to stay on top of your brand’s social media accounts....
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29
December