NEW YEAR COUNTDOWN (Day -8, Viaggio in Islanda. Choose your words wisely.)
How a typo can flush your message down the toilet....
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24
December
News
NEW YEAR COUNTDOWN (Day -9, Sleepover at Waterstones.)
What to do when you find yourself locked in a shop because you didn’t notice they were closing? Just tweet....
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23
December
NEW YEAR COUNTDOWN (Day -10, Auchan. One can of corn with a caterpillar, please.)
Crisis-management example at Auchan: bad product feedback on social media and turning an unhappy consumer into a brand advocate....
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22
December
NEW YEAR COUNTDOWN (Day -13, Fiat Vs Mini. Be original.)
How you can drop a clanger pretty easy if you’re not aware of how the product looks to your customers....
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19
December
NEW YEAR COUNTDOWN (Day -14, Caribou Coffee, Jordan. Social Media = Customer Service.)
Social Media is fast becoming the channel for queries and complaints from customers. How can you ensure customers are happier? Big thank you to Ali Abdulhadi from...
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18
December
NEW YEAR COUNTDOWN (Day -15, Smart vs. Citroën, Italy. Let’s get ready to rumble.)
Remember the famous Coke vs. Pepsi battle on TV? Here is the real time version between Citroen and Smart in Italy....
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17
December
NEW YEAR COUNTDOWN (Day -16, Smart math by Smart, USA)
How do you connect every opportunity to amplify your great product specs?...
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16
December
NEW YEAR COUNTDOWN (Day -17, #WorldCup #Biting)
Oreo demonstrated the power of real time marketing. McDonald’s Uruguay also seized the opportunity during the global mega sports event. ...
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15
December
NEW YEAR COUNTDOWN (Day -20, Oreo’s Touchdown in the dark)
How do you leverage an unexpected incident during a mega sport event that over 100 million people are tuning in, in real time? ...
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12
December
NEW YEAR COUNTDOWN (Day -21, Gil Stauffer. You’re under arrest)
Our 4th blog post for our New Year countdown is from Gil Stauffer. In contrast to yesterday’s excellent example from Gillette, here is a not-so-excellent...
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11
December