NEW YEAR COUNTDOWN (Day -8, Viaggio in Islanda. Choose your words wisely.)
How a typo can flush your message down the toilet....
Read MoreHow a typo can flush your message down the toilet....
Read MoreWhat to do when you find yourself locked in a shop because you didn’t notice they were closing? Just tweet....
Read MoreCrisis-management example at Auchan: bad product feedback on social media and turning an unhappy consumer into a brand advocate....
Read MoreHow you can drop a clanger pretty easy if you’re not aware of how the product looks to your customers....
Read MoreSocial Media is fast becoming the channel for queries and complaints from customers. How can you ensure customers are happier? Big thank you to Ali Abdulhadi from...
Read MoreRemember the famous Coke vs. Pepsi battle on TV? Here is the real time version between Citroen and Smart in Italy....
Read MoreHow do you connect every opportunity to amplify your great product specs?...
Read MoreOreo demonstrated the power of real time marketing. McDonald’s Uruguay also seized the opportunity during the global mega sports event. ...
Read MoreHow do you leverage an unexpected incident during a mega sport event that over 100 million people are tuning in, in real time? ...
Read MoreOur 4th blog post for our New Year countdown is from Gil Stauffer. In contrast to yesterday’s excellent example from Gillette, here is a not-so-excellent...
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