NEW YEAR COUNTDOWN (Day -20, Oreo’s Touchdown in the dark)
How do you leverage an unexpected incident during a mega sport event that over 100 million people are tuning in, in real time? ...
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12
December
News
NEW YEAR COUNTDOWN (Day -21, Gil Stauffer. You’re under arrest)
Our 4th blog post for our New Year countdown is from Gil Stauffer. In contrast to yesterday’s excellent example from Gillette, here is a not-so-excellent...
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11
December
NEW YEAR COUNTDOWN (Day -22, Gillette’s. Fire but not full blow-up)
This is our 3rd blog post of Textappeal’s new year countdown. In previous posts we showed different examples from Nissan and Fnac. Today is Gillette’s turn....
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10
December
NEW YEAR COUNTDOWN (Day -23, FNAC police)
Hope you enjoyed the brands' love affairs on twitter yesterday. Day -23 is from France! ...
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09
December
NEW YEAR COUNTDOWN (DAY -24, NISSAN ❤ NISSEN)
As we announced in our twitter accounts, we are starting a new year countdown by sharing Social Media Blunders and Best Practices from around the...
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08
December
CAN A CHANGING CROSS-CULTURAL CHILDCARE LANDSCAPE TEACH US ABOUT THE MARKETS OF THE FUTURE?
As grindingly hard as parenthood seems, particularly in the throes of the first weeks, it may be easier today than it has ever been. Most of...
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07
November
A NON-OFFICIAL PROFILE OF AN AGENCY CREATIVE ACROSS CULTURES
INFOGRAPHIC OF A NON-OFFICIAL PROFILE OF AN AGENCY CREATIVE ACROSS CULTURES ACCORDING TO TEXTAPPEAL...
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28
October
Translating Regional Food Ideals Into Reality
Is it possible to invent a meaningful food culture for a place that doesn't have one? Radio presenter and food consultant Simon Preston has based his...
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06
August
“Make Me Beautiful” – Creative Translation of Female Beauty Hits Social Media
One woman’s personal exploration into global perceptions of beauty was doing the rounds on social media last week. Ester Honig, a freelance American journalist, sent...
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10
July