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cannes 2016 Tag

23 June
1

DAY 4: Jenny Chen and Nina Bibby

Textappeal   |   News

After yesterday’s Influencer Breakfast, we continue with ‘View From the Top’ Cannes Special Edition. Elliot Polak hosts this podcast series, in which he interviews top marketers across various industries. The interviews take place in ‘long and short’ form, where the guests respond with either ‘long’ or “short” to an array of 10 words in relation to international marketing, giving a brief explanation to justify their choice.

 

Today we start with Jenny Chen, Global Senior Manager of Digital Marketing at Adidas. Jenny has also worked in senior positions at prominent advertising agencies such as Ogilvy & Mather and Wieden+Kennedy.

 


Our second podcast for today features Nina Bibby, Marketing and Consumer Director at O2. She also serves as a Non-Executive Director at Barrett Developments Plc. In the past, Nina has held directorial positions at Barclaycard as well as the InterContinental Hotel Group.

 

 

You can listen to yesterday’s episode of View From the Top featuring Monika Schulze, Global Head of marketing at Zurich Insurance Company Ltd., Vi Soth, Manager of Global Analytics for Western Union and Sofiane Si Merabet, Marketing Director at LVMH Fragrance Brands here.

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21 June
2
image of view from the top special cannes 2016 podcast with world rugby and lenovo

DAY 2: Brett Gosper and Donna Bedford

Textappeal   |   News

Today, we continue ‘View From the Top’ Cannes Special Edition. Hosted by Elliot Polak, leaders in the marketing industry are interviewed in ‘long and short’ form. In these podcasts, each guest is prompted with a word and must respond with either ‘long’ or ‘short’ based on their opinion of the concept in relation to international marketing, followed by an explanation regarding the same.

 

For our first episode of the day, we have Brett Gosper, CEO of World Rugby as well as Rugby World Cup. In the past, he has worked in directorial roles at many advertising agencies such McCann Erickson and TBWA.

Our second podcast features Donna Bedford, Global Digital Manager at Lenovo. An expert in the field of SEO and having won numerous awards, Donna is a regular global conference speaker and also a Lean Six Sigma Black Belt.

 

Do join us tomorrow for our annual Cannes breakfast with attendees from leading brands such as Lenovo, Western Union, Burger King, Allianz, and more. We hope to see you at 8:30 a.m. at IAA Cabana, conveniently located by the Palais Des Festival and nearby The Majestic Hotel, for some authentic French croissants, coffee, valuable insights and discussion!

To RSVP send an email to sergio.arboledas@textappeal.com

 

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20 June
1
image with the first day of the view from the top podcast series presented by Elliot POlak

DAY 1: John Mollanger and Winnie Palmer

Textappeal   |   News

Welcome to “View From the Top” Cannes Special Edition. Hosted by Elliot Polak, this is a special series of Masters and Mavericks in which he will interview a select group of 11 top marketers, publishing two episodes per day throughout of the Cannes Lions Festival. These podcasts are in “Long and Short” form, (taken from the concept of long and short in relation to staking your money on stock prices rising or falling).

 

In these podcasts, the topic of discussion is not stocks, but the future of international marketing. Elliot prompts each guest with a total of 10 words, for instance “TV” or “Trump”. The guest will then respond with either “short” or “long”, and explain their answer in a few sentences.

 

For our opening episode, we have John Mollanger, Chief Product & Marketing Officer at United Colors of Benetton. In the past, he was a Senior Executive Officer at Asics Corporation, and he has wide experience in strategic planning and product marketing. His responses are thoughtful and detailed, with a great touch of humor.

 

Next, we have Winnie Palmer, the Director of Digital Marketing and Media for the EMEA region of Hewlett Packard Enterprises. In the past, Winnie has been the Global Digital Marketing Director at Huawei Technologies, as well as Head of Digital Media at Microsoft. She has a track record of driving performance through strategic marketing management.

 

Don’t forget to attend Elliot Polak’s seminar on Social Media Shocks around the World at Cannes Lions Festival on Wednesday 22 June at 4:30 pm.

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