Exporting Luxury to China and the Middle-East | Textappeal
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Exporting Luxury to China and the Middle-East

18 November
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Exporting Luxury to China and the Middle-East

Textappeal   |   News

On November 18th, Textappeal was invited by the IMF (French Fashion Institute) in Paris to share insights on how to advertise luxury in China and the Middle-East. What are the pitfalls of these culturally different markets? How does local understanding help global brands succeed? Textappeal Founder and CEO Elliot Polak presented a series of cross-cultural case histories involving some of the world’s leading luxury brands. Other presenters included senior executives from PPR Group, UBS, TaylorWessing and Lepac



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