NEW YEAR COUNTDOWN (Day -16, Smart math by Smart, USA)
How do you connect every opportunity to amplify your great product specs?
This might be the smartest and wittiest response a brand has ever given on Twitter up to now. Smart picked up a tweet ‘Saw a bird had crapped on a Smart Car. Totaled it.’
Smart USA seized the opportunity.
Smart won tons of fans as a result, and made customers aware of safety, product specs AND Smart people behind the company.