NEW YEAR COUNTDOWN (Day -15, Smart vs. Citroën, Italy. Let’s get ready to rumble.)
Remember the famous Coke vs. Pepsi battle on TV? Here is the real time version between Citroen and Smart in Italy.
Citroën tweeted a new ad claiming they found the formula for perfect parking.
Smart responded to this, saying ‘The solution of parking problems, of the others.’
Citroën counter-attacked Smart with this ironic tweet: ‘But the others are only two, right? And the headline: ‘why abandon friends?’
‘Happy Hour. Has been solving the most complex math problems for years.’
‘Ok fine. The first 4 who arrive keep the space. We’ll book for 6.’
Again, Smart responded with an ad mocking Martini’s well-known headline ‘No Martini, no party’, and tweeted ’Other suggestions for the weekend?’
San Carlo, an Italian crisp brand, also joined the “conversation” tweeting an ad with the headline: ’Together it’s tastier.’ and the tweet ‘Enough with the parking war, it’s time for Happy Hour.’
The alcohol brand Sambuca tweeted also: ’The war of parking? Happy Hour? It couldn’t be clearer.’
The alcohol brand Sambuca tweeted also: ’The war of parking? Happy Hour? It couldn’t be clearer.’
