17 September 0 Cultural Expertise is at the Heart of New Global Campaigns – Textappealasia seminar at Spikes. Textappeal | News advertising adaptationadvertising translationmarketing localisationmarketing localizationmarketing translationSpikes 2012Spikes Asia 2012Spikes Festival of CreativitySpikes Singaporetagline translationtextappealTextappealasiatranscreation