Welcome to “View From the Top” Cannes Special Edition. Hosted by Elliot Polak, this is a special series of Masters and Mavericks in which he will interview a select group of 11 top marketers, publishing two episodes per day throughout of the Cannes Lions Festival. These podcasts are in “Long and Short” form, (taken from the concept of long and short in relation to staking your money on stock prices rising or falling).
In these podcasts, the topic of discussion is not stocks, but the future of international marketing. Elliot prompts each guest with a total of 10 words, for instance “TV” or “Trump”. The guest will then respond with either “short” or “long”, and explain their answer in a few sentences.
For our opening episode, we have John Mollanger, Chief Product & Marketing Officer at United Colors of Benetton. In the past, he was a Senior Executive Officer at Asics Corporation, and he has wide experience in strategic planning and product marketing. His responses are thoughtful and detailed, with a great touch of humor.
Next, we have Winnie Palmer, the Director of Digital Marketing and Media for the EMEA region of Hewlett Packard Enterprises. In the past, Winnie has been the Global Digital Marketing Director at Huawei Technologies, as well as Head of Digital Media at Microsoft. She has a track record of driving performance through strategic marketing management.
Don’t forget to attend Elliot Polak’s seminar on Social Media Shocks around the World at Cannes Lions Festival on Wednesday 22 June at 4:30 pm.Read More